

I recently caught up with my friend Sam, who is a social media whiz, to pick their brain about an article they’d read: “Top 10 Metrics to Track for Ensuring Maximum ROI on Social Media Advertising”. We met at our favourite coffee shop, a cosy little...

Mastering the Art of AI-Driven Social Media Responses: A Personal Journey
Embarking on the adventure of automating social media responses with AI was a game-changer for me. It was like having a digital assistant that never sleeps, ready to handle the deluge of messages that often left me feeling overwhelmed. Here’s how I navigated the...

Unlocking the Power of AI: A Chat on Personalising Social Media Ads
Recently, I had the opportunity to sit down with Emma, a digital marketing whiz whose company has been making waves by using artificial intelligence to fine-tune social media advertising. The concept of AI-driven audience segmentation is fascinating, and Emma’s...

A Dance of Algorithms and Artistry: Harnessing AI in Social Media Marketing
Embarking on the journey of integrating AI into social media marketing felt like stepping into a new era of creativity. It’s a fascinating intersection where technology and human imagination come together to craft compelling narratives and build engaging communities....

Cracking the Code: Using AI-Driven Gamification for Social Media Success
I recently caught up with my friend Alex, a digital marketing expert, over a cup of coffee. As we chatted, Alex started sharing some fascinating insights into how they’ve been using AI-driven gamification to ramp up social media engagement. The conversation was so...
