From Listener to Lead: My LinkedIn Podcast Journey

From Listener to Lead: My LinkedIn Podcast Journey

Right, let’s talk podcasting on LinkedIn! I’ve spent the last year diving headfirst into converting podcast listeners into actual leads, and it’s been quite the ride. One avenue I’ve been particularly excited about is creating a LinkedIn podcast – or...
AR Shopping: The Future is (Virtually) Here!

AR Shopping: The Future is (Virtually) Here!

Right, let’s dive in! I recently had a fantastic chat with Joe, a real guru in the e-commerce world, about a topic that’s got me incredibly excited: Augmented Reality (AR) product try-ons directly within Facebook. We’re talking about a game-changer...
Facebook Collabs: Unlocking Untapped Potential!

Facebook Collabs: Unlocking Untapped Potential!

Alright, settle in, because I’ve just had a cracking chat with Victoria, a marketing whiz, about something that’s seriously exciting businesses right now: collaborative marketing on Facebook. Forget shouting into the void – we’re talking about smart,...
Facebook Group Gold: Turning UGC into Sales!

Facebook Group Gold: Turning UGC into Sales!

Right, so last week I was chewing the fat with Isabel, a savvy friend who runs a fantastic online pottery studio, and we were riffing on innovative ways to generate business using Facebook. We landed on something particularly potent: leveraging user-generated content...