Right, so I managed to grab Courtney for a quick chat the other day about something I’ve been itching to explore: how AI is revolutionising abandoned cart recovery, and more broadly, the whole ‘personalisation-via-email’ game. Forget those generic...
Unlocking Partnership Power: Knowing Your Crowd
So, I was chatting with Nathan the other day – he’s a marketing whiz, always up on the latest trends – and we got into a really fascinating discussion about strategic partnerships. Specifically, how understanding your audience deeply, through accurate...
Decoding Your Audience: A Chat About Spot-On Lead Generation
Right, so I was grabbing a coffee with Kai the other day, you know, the marketing guru. We somehow got onto the topic of lead generation – as you do! And it spiralled into a fascinating discussion about the often-overlooked power of accurate audience segmentation and...
Loyalty Unleashed: Cracking the Code with Psychographics
So, I was chatting with Jack the other day, and we were chewing the fat about the whole ‘data’ thing. Not just the numbers, but digging deeper – you know, psychographics, audience segmentation, the whole shebang. We were specifically looking at how this...
Facebook Whispers: Turning Social Listening into Gold
Alright, folks, let’s dive into something truly fascinating: how businesses are using Facebook, not just for posting cute cat videos (though those are essential, let’s be honest), but for actually listening to what customers are saying and turning that...










