Cart Comeback: AI’s Personal Touch

Cart Comeback: AI’s Personal Touch

Right, so I managed to grab Courtney for a quick chat the other day about something I’ve been itching to explore: how AI is revolutionising abandoned cart recovery, and more broadly, the whole ‘personalisation-via-email’ game. Forget those generic...
Unlocking Partnership Power: Knowing Your Crowd

Unlocking Partnership Power: Knowing Your Crowd

So, I was chatting with Nathan the other day – he’s a marketing whiz, always up on the latest trends – and we got into a really fascinating discussion about strategic partnerships. Specifically, how understanding your audience deeply, through accurate...