Right, let’s talk about something I’m genuinely excited about: mobile-first personalisation. It’s not just a buzzword; it’s the future of how we connect with users online, especially when they’re glued to their phones. And the key?...
LinkedIn Automation: My Chat with Molly About AI Superpowers
So, I was grabbing a coffee with Molly the other day, and the conversation naturally drifted towards the ever-evolving world of LinkedIn. Molly’s been trying to boost her business development efforts, and she’s been particularly intrigued by the promise of...
Crisis Averted: How X Listening Turned Our Business Around
Right, let’s dive in. I recently had a cracking chat with Kian about using X (think of it as social listening on steroids) for crisis management and – crucially – turning potential disasters into opportunities. Kian’s been instrumental in helping...
Unlock Your Marketing Potential: Turbocharge Lead Gen with Spot-On Personas
Alright, settle in, because today we’re diving deep into something that completely transformed our marketing strategy: using detailed buyer personas built from accurate audience segmentation. I recently had a great chat with Brandon, our Head of Marketing, about...
X Marks the Spot: Proactive Reputation Repair and New Business Generation
Right, let’s dive into something incredibly powerful: using ‘X’ (formerly Twitter) not just to manage crises, but to proactively prevent them and even generate new business. It’s all about building a fortress of good reputation before the storm...










