Right, so I grabbed a virtual coffee with Lydia the other day, someone who’s been absolutely smashing it on LinkedIn when it comes to building a real brand community. I wanted to pick her brain on how she’s managed to not just amass a following, but...
X Marks the Spot: Event Magic with Targeted Tweets
So, I was chatting with Skye the other day, and we got completely lost down the rabbit hole of event promotion on X (formerly known as Twitter, of course!). Skye’s always been a bit of a marketing whiz, so I was keen to pick her brains, particularly on how to...
Cart Comeback: AI’s Personal Touch
Right, so I managed to grab Courtney for a quick chat the other day about something I’ve been itching to explore: how AI is revolutionising abandoned cart recovery, and more broadly, the whole ‘personalisation-via-email’ game. Forget those generic...
Unlocking Partnership Power: Knowing Your Crowd
So, I was chatting with Nathan the other day – he’s a marketing whiz, always up on the latest trends – and we got into a really fascinating discussion about strategic partnerships. Specifically, how understanding your audience deeply, through accurate...
Decoding Your Audience: A Chat About Spot-On Lead Generation
Right, so I was grabbing a coffee with Kai the other day, you know, the marketing guru. We somehow got onto the topic of lead generation – as you do! And it spiralled into a fascinating discussion about the often-overlooked power of accurate audience segmentation and...










