

Right, let’s dive into something I’ve been playing with recently: how we can use X (formerly Twitter) data to create hyper-personalised product and service recommendations. Forget broad demographic targeting; we’re talking about understanding...

X Marks the Spot: Loyalty Unleashed!
Right, let’s talk X – you know, what used to be Twitter – and how it can seriously boost your loyalty programs. I was just bouncing ideas off Samuel the other day, and we landed on some pretty neat strategies, specifically around bridging that gap between online...

Unlocking Facebook Gold: User Stories as Your Secret Weapon
Right, let’s talk Facebook. It’s more than just cat videos and keeping up with old school friends, isn’t it? For businesses, it’s a potential goldmine for generating new leads and building a loyal customer base. And one of the shiniest tools in that...

AI-Powered Invites: A Game Changer?
Right, so I was chatting with Yasmin the other day about how we could really shake things up with event invitations, make them feel, well, personal. We were brainstorming about innovative ideas for using email to create a totally bespoke experience, tailored to each...

X Marks the Spot: Loyalty Reimagined
Just had a fascinating chat with Megan about loyalty programs, but with a twist – weaving in the power of ‘X’ (you know, the platform formerly known as Twitter). We were bouncing around ideas on how to genuinely reward customers, not just with generic...
