

Right, so I was chewing the fat with Anthony the other day, he runs a cracking online business selling artisanal coffee beans. We were brainstorming how to boost his customer base without breaking the bank, and the conversation drifted (as it always does with me) to...

Decoding Data: Hyper-Personalization Done Right on Facebook
Alright, gather ’round, folks! I recently sat down with Owen, a seriously switched-on digital marketing guru, to dissect the brave new world of hyper-personalized Facebook ads. We’re talking about going way beyond basic demographics and diving deep into...

Nano-Influencers: My Chat About Facebook Gold
Right, let’s dive straight in. I recently had a fascinating chinwag with John, a marketing whizz, about something that’s been buzzing in my ears for a while: nano-influencers on Facebook Groups. Now, we all know the big guns, the mega-influencers with...

LinkedIn Live: My Aha! Moment with Chloe
Right, let me tell you about this fantastic chat I had with Chloe the other day. We were bouncing around ideas for using LinkedIn to really boost business, and we landed on something I think is pure gold: interactive LinkedIn Live events. It’s not just...

Unlocking LinkedIn Gold: A Chat About Articles & New Business
So, you’re looking to turn your LinkedIn profile into a lead generation machine? Good! You’ve come to the right place. I recently had a cracking chat with Leo, a proper LinkedIn whizz, all about leveraging LinkedIn articles for long-form content and...
