Building Bridges: Social Media and Customer Loyalty

Building Bridges: Social Media and Customer Loyalty

Last week, I had an engaging chat over coffee with my friend Alex, who recently attended a workshop titled “The Role of Social Media in Building Customer Loyalty: Practical Steps for Success.” The conversation was enlightening, and I thought it would be...
Unlocking the Secrets of Competitor Analysis with AI

Unlocking the Secrets of Competitor Analysis with AI

When I first heard about using AI to monitor competitor follower growth and audience demographics, I was curious but a bit sceptical. It sounded like something straight out of a tech-thriller movie, but I was keen to explore it further. So, I sat down for a coffee...