Embarking on the journey to establish a presence on social media can be exciting yet daunting. As someone who’s been through the process, I want to share my experience of how I identified and defined my brand voice before venturing into the social media realm....
Unlocking the Magic of AI-Powered Posting Schedules
The other day, I sat down with a friend of mine, Jess, over a steaming mug of coffee, to chat about something that’s been revolutionising the way we approach social media marketing: AI-driven personalised posting schedules. Jess is a savvy digital marketer who...
Revolutionising Customer Support: My Journey with AI-Driven Predictive Analytics on Social Media
Hello dear readers! Today, I’m excited to take you on a journey through my experience with enhancing customer support using AI-driven predictive analytics on social media. If you’re anything like me, the idea of merging artificial intelligence with social media...
5 Tips to Becoming a LinkedIn Master
When it comes to LinkedIn, many of us underestimate the power of a well-constructed, easy-to-read profile. LinkedIn has become the first place business professionals visit when considering a new business association, vendor relationship, or partnership. It can also be...
Listening to the Buzz: Unpacking AI-Powered Social Listening for Community Management
The other day, I had the pleasure of sitting down with Jamie, a community manager at a thriving tech start-up, to chat about the fascinating world of AI-powered social listening. As we sipped on our favourite brews, Jamie shared insights that opened my eyes to how AI...
Harnessing the Power of Seasonal and Event-Based Marketing on Social Media
As an avid e-commerce enthusiast, I’ve always been fascinated by the ever-evolving landscape of online marketing. It’s a world where trends change as swiftly as the seasons, and staying ahead of the curve can make all the difference. Over the years, I’ve found that...
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