

The other day, I had the pleasure of chatting with my friend Jamie, who recently dipped their toes into the world of influencer marketing enhanced by AI. Over a cup of coffee, Jamie shared their experience and the strategies they used to create a campaign that was not...

Unlocking the Power of Cross-Promotion: A Casual Chat with My Social Media Guru
So, the other day, I found myself in a cosy corner of our local café, sipping an overly frothy cappuccino and chatting with my friend Alex, who’s somewhat of a social media wizard. We were talking about how people these days are juggling multiple social media...

Unlocking the Human Touch: NLP in Personalised Social Media
Last weekend, I found myself sitting across from Sam, an old friend who’s been neck-deep in tech since we were teenagers. Our catch-up soon veered into a fascinating discussion about the role of Natural Language Processing (NLP) in personalising social media...

Unlocking Engagement: Timing is Everything
The other day, I was chatting with my friend Jake over a cup of coffee. Jake runs a small but vibrant online community around sustainable living. We were catching up on life when the conversation turned to something he’s been experimenting with: timing his posts...

Harnessing AI Magic: Boosting Customer Retention with Social Media Loyalty
When I first embarked on the journey of integrating AI-driven solutions into customer retention strategies, I was both excited and a tad apprehensive. Social media platforms were already bustling ecosystems, and the idea of leveraging AI to create loyalty programmes...
