LinkedIn Lead Gen: Cracking the Code with Data!

LinkedIn Lead Gen: Cracking the Code with Data!

Right, so I was chatting with Leah the other day – she’s a whiz at LinkedIn, especially when it comes to generating new business. We were bouncing ideas around about how to really cut through the noise and make a connection that actually resonates. Turns out, it...
LinkedIn’s Personal Touch: Friend or Foe?

LinkedIn’s Personal Touch: Friend or Foe?

I recently had a fascinating chat with Nathan, a seasoned digital marketing guru, about something that’s been on my mind a lot lately: the ethics of hyper-personalisation on LinkedIn. We’re all aiming to connect with the right people and generate new...