Right, let’s talk Facebook Workplace. I’ve spent the last few months diving deep into how this platform can be a game-changer, not just for internal chats but for building real, tangible external partnerships and driving new business. It’s been a bit of a...
Level Up Your LinkedIn Game: Interactive Content and the Magic of ABM
Right, let’s talk LinkedIn. We all know it’s the professional network behemoth, but are you really squeezing every drop of potential out of it? I’ve been experimenting, delving into the realms of interactive content and account-based marketing (ABM),...
LinkedIn Groups 2.0: My Journey Building Exclusive Communities & Value Exchange
Right, let’s talk LinkedIn Groups. For years, they felt a bit…meh. Basic discussion forums, often filled with spam and self-promotion. But, I recently embarked on a project to revitalise my approach, transforming them into powerful engines for lead generation...
Turning Frowns Upside Down: My Deep Dive into Sentiment Analysis for Facebook Reputation Management
Right, let’s talk Facebook. Not just aimlessly scrolling through cat videos (though, guilty as charged!), but using it strategically to build your business. I recently took a deep dive into how sentiment analysis can revolutionise your approach to reputation...
Level Up Your Facebook Game: Turning Likes into Loyal Fans!
Right, so I was chatting with Tyler the other day – he’s a marketing whiz, always brimming with ideas. We were batting around the topic of using Facebook to actually, you know, generate new business, not just post pretty pictures. We landed on gamification,...
My Journey into Inclusive AR/VR Storytelling on Facebook: A Business Opportunity
Okay, buckle up, because I’m about to take you behind the scenes of my recent deep dive into the world of AR/VR storytelling on Facebook, specifically with accessibility in mind. It’s been a real eye-opener, not just from a technological perspective, but...
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