Embarking on the journey of using social media challenges to engage and grow an online community was an enlightening experience for me. As someone who has spent considerable time building an online presence, I can confidently say that social media challenges are a...
Listening In: Decoding Customer Needs and Outpacing Competitors
Greetings, fellow business enthusiasts! Today, I’m excited to take you on a journey through the fascinating world of social listening and competitor analysis. These are not just buzzwords in the marketing sphere but potent strategies that can transform your business...
Finding the Sweet Spot: A Chat on Balancing Automation and Human Touch in Customer Service
The other day, I had a fascinating conversation with Alex, a friend who works in customer relations for a mid-sized tech company. We were sitting at our favourite coffee shop, and the topic of how businesses are navigating the tricky waters of automation and...
Influencer Marketing: The Silent Powerhouse of Modern Business
Influencer marketing is so much more than people grimacing during selfies in front of a new restaurant. While that might be the image that pops into your head, the reality is far more sophisticated. In our hyper-aggressive sales environment, where gatekeepers...
Predicting the Future: A Chat on Influencer Trends and Topics
The other day, I found myself in an engrossing conversation with my friend Alex, who works in digital marketing. We were sipping our coffees in a bustling café when the topic of predictive analytics came up. Specifically, Alex had been exploring how predictive...
Building Connections: How User-Generated Content Fosters Brand Loyalty
As I sat down with Jamie, a dynamic social media strategist who’s been at the forefront of creating vibrant online communities, I was eager to dive into her world of user-generated content (UGC). Jamie has an infectious passion for her work, and I knew she’d...
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