

It was a crisp autumn afternoon when I sat down with Emma, a digital marketing strategist who has been making waves in the industry by enhancing customer journey mapping with AI-based audience segmentation. Over a steaming cup of coffee, Emma shared her insights into...

Unlocking the Power of AI for Personalised Social Media Campaigns
Embarking on the journey of leveraging AI for personalised social media campaigns was akin to stepping into a new world of possibilities. As a digital marketer, I was always on the lookout for tools that could help tailor content more effectively to specific audience...

Mastering the Art of Social Listening: A Journey to Empower Your Team
Embarking on the journey to train my team for effective social listening and customer engagement was like setting sail on uncharted waters. I knew the destination we needed to reach, but the path to get there was not entirely clear. Yet, with determination and a...

Finding Your Brand Voice: A Guide to Going Social
Embarking on the journey to establish a presence on social media can be exciting yet daunting. As someone who’s been through the process, I want to share my experience of how I identified and defined my brand voice before venturing into the social media realm....

Unlocking the Magic of AI-Powered Posting Schedules
The other day, I sat down with a friend of mine, Jess, over a steaming mug of coffee, to chat about something that’s been revolutionising the way we approach social media marketing: AI-driven personalised posting schedules. Jess is a savvy digital marketer who...
