Right, so I was chatting with Yasmin the other day about how we could really shake things up with event invitations, make them feel, well, personal. We were brainstorming about innovative ideas for using email to create a totally bespoke experience, tailored to each...
X Marks the Spot: Loyalty Reimagined
Just had a fascinating chat with Megan about loyalty programs, but with a twist – weaving in the power of ‘X’ (you know, the platform formerly known as Twitter). We were bouncing around ideas on how to genuinely reward customers, not just with generic...
X Marks the Spot: Unleashing Employee Advocacy
So, I was chatting with Anna the other day about something I’ve been really digging into: how to use X (formerly known as Twitter, naturally!) to supercharge employee advocacy. We were brainstorming innovative ways to generate new business using X, focusing...
Influencer Magic: From Like to Loyalty
Right, so, had a fascinating chat with Daniel the other day about cracking the Facebook code when it comes to growing your business. We really dived deep into influencer marketing – specifically, how to build genuine, long-term relationships with Facebook influencers...
Unlocking Budgets: How Psychographics Transformed Our Resource Allocation
Right, let’s talk budgets. Not the nail-biting, spreadsheet-staring kind, but the empowered, ‘this-is-going-to-work’ kind. For years, we were throwing money at the wall, hoping something – anything – would stick. Our marketing felt scattershot, and the returns...
Diving Deep: Hyper-Personalised Email Courses and the Future of Learning
Okay, let’s talk about something I’m genuinely excited about: hyper-personalised email courses. I’ve been wrestling with the age-old question – how do we make online learning truly engaging and effective? For years, we’ve relied on traditional platforms, but I...
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