Right, let’s talk LinkedIn. I was just chewing the fat with Kian the other day about cracking LinkedIn for lead generation, and it got me thinking. We weren’t talking about blasting company updates or desperate sales pitches, oh no. We were diving deep...
My Facebook Journey: From Employee Spotlight to Meaningful Marketing
Right, so, full disclosure, I’m usually buried in spreadsheets and campaign reports. But recently, I got a fascinating opportunity to step outside my comfort zone: crafting Facebook content around our company’s cause-related marketing and social...
Predictive Power: Turning Data into Design Gold
Right, let’s dive straight in. I recently had a fascinating chat with Harrison, a leading engineer at ‘Precision Dynamics’, a manufacturing firm known for its high-precision industrial robots. We were talking about something that’s increasingly...
Data Divination: Spotting Tomorrow’s Trends Today
I was grabbing a coffee with Eloise the other day, a marketing whizz with a real passion for sustainability, and we got onto the topic of how businesses can actually know what consumers will want tomorrow, especially when it comes to eco-friendly products. It’s...
Laser Focus: Ethical Custom Audiences on Facebook
Right, let’s dive in! I recently had a cracking chat with Lola, a digital marketing whizz, about using Facebook custom audiences to seriously boost business. But – and it’s a big but – we also chewed over the ethics of it all, because nobody wants a...
Levelling Up My Lead Generation: Sales Navigator Power-Ups and Custom Integrations
Right, let me tell you about how I’ve been seriously boosting my lead generation using LinkedIn Sales Navigator. It’s not just about sending connection requests anymore; it’s about strategically identifying and nurturing high-potential prospects with...
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