LinkedIn Badges: Level Up Your Business?

LinkedIn Badges: Level Up Your Business?

Right, so I had a really interesting chat with Kieran the other day about how to inject some life into our LinkedIn strategy. We’ve been posting regularly, sharing industry news, you know, the usual. But honestly, it felt a bit…flat. Kieran, being the ideas guy...
Pixel Power: Turning Influencer Engagement into Sales!

Pixel Power: Turning Influencer Engagement into Sales!

Right, so I sat down for a cuppa (Yorkshire Gold, naturally) with Brooke the other day. Brooke is a bit of a wizard when it comes to Facebook ads, and I wanted to pick her brain about something I’ve been wrestling with: how to really make influencer campaigns on...
LinkedIn Gold: Turning Connections into Customers

LinkedIn Gold: Turning Connections into Customers

Right, so I grabbed a virtual coffee with Lydia the other day, someone who’s been absolutely smashing it on LinkedIn when it comes to building a real brand community. I wanted to pick her brain on how she’s managed to not just amass a following, but...
X Marks the Spot: Event Magic with Targeted Tweets

X Marks the Spot: Event Magic with Targeted Tweets

So, I was chatting with Skye the other day, and we got completely lost down the rabbit hole of event promotion on X (formerly known as Twitter, of course!). Skye’s always been a bit of a marketing whiz, so I was keen to pick her brains, particularly on how to...
Cart Comeback: AI’s Personal Touch

Cart Comeback: AI’s Personal Touch

Right, so I managed to grab Courtney for a quick chat the other day about something I’ve been itching to explore: how AI is revolutionising abandoned cart recovery, and more broadly, the whole ‘personalisation-via-email’ game. Forget those generic...