Right, let’s talk about the crystal ball of business: predictive segmentation. I’ve spent a good chunk of my career diving deep into data, and I can tell you, when it comes to understanding your audience and anticipating what they’ll do next, accurate...
Email Alchemy: Turning Data into Delight!
Right, let me tell you about an absolutely fascinating conversation I had with Grace the other day. We were brainstorming about truly personalised email marketing, way beyond the usual ‘Hi [Name]’ stuff. We were diving deep into AI and data, trying to...
Facebook Fun: AR Filters and Business Buzz!
So, I was chatting with Reece the other day about Facebook, not just about cat videos and holiday snaps, but about how businesses can actually use it to get new customers. Reece, bless him, was a bit skeptical at first. “Isn’t Facebook just…...
Unlocking Facebook Gold: Influencer Collabs That Convert!
Right, so, I recently sat down with Mia, a marketing whizz who’s been crushing it with Facebook for ages. We were chatting about innovative ways to use Facebook to actually generate new business, not just post pretty pictures. And honestly, what she had to say...
Decoding LinkedIn: Data-Driven Growth Strategies
Right, let’s dive in! I was just chatting with Luke the other day about how we can really leverage LinkedIn data to keep improving our game and, ultimately, drum up more business. It was a proper brainstorming session, and I thought I’d share some of the...










