Right, let’s talk LinkedIn. For ages, I treated company pages as glorified digital brochures, just skimming the ‘About Us’ section before firing off generic connection requests. Sound familiar? Well, I had a bit of a lightbulb moment recently, and...
Email Magic: From Boring to Brilliant!
Right, so I recently had a proper chinwag with Ethan, a mate of mine who’s a bit of a whizz when it comes to marketing tech, especially this whole AI-powered personalised email malarkey. I wanted to get his take on making emails actually engaging, you know, not...
Cracking the Code: Dynamic Pricing & the Loyal Customer
Right, let’s dive in. I recently had a fascinating chat with Jay, a data scientist who’s been knee-deep in the world of dynamic pricing and personalised offers. I wanted to understand how AI can truly transform the post-purchase experience and turn...
Stopping the Churn: AI’s Personalised Email Rescue!
Right, let’s dive into something seriously cool: how we’re using AI to not just send emails, but to actually predict and prevent customers from leaving. I recently had a cracking chat with Amelie, a data whizz, about exactly this. Her insights were...
Level Up Your Leads: Gamifying X for Business Growth
Right, so, picture this: I’m perched on a comfy beanbag (metaphorically, of course, because deadlines don’t respect comfort), mug of lukewarm tea in hand, ready to pick the brain of Laura, our resident gamification guru. We’re tackling a seriously hot...
My Segmentation Salvation: How Psychographics Transformed My Content
Right, let me tell you about a proper content marketing wake-up call I had. For ages, I was churning out blog posts, ebooks, the whole shebang, and while the numbers weren’t terrible, they certainly weren’t setting the world on fire. I was scratching my...
Loyalty Unleashed: Values, Beliefs, and Your Brand
Level Up Your LinkedIn Game: Skill Assessments and Influe…
LinkedIn Gold: Digging Deep with Data
Unlocking Competitive Edge: My Chat About Audience Segmen…
Cracking the Local Code: Facebook & Geotargeting
X Marks the Spot: PR Gold on Social!
My LinkedIn Newsletter A/B Testing Adventure: Boosting En…
Beyond the Generic: Hyper-Personalised Event Invitations …
My Deep Dive into Localised Facebook Marketing: A Communi…
Tweeting Your Way to Event Success: A Chat with Madeleine…
