Alright, settle in, because today we’re diving deep into something that completely transformed our marketing strategy: using detailed buyer personas built from accurate audience segmentation. I recently had a great chat with Brandon, our Head of Marketing, about...
X Marks the Spot: Proactive Reputation Repair and New Business Generation
Right, let’s dive into something incredibly powerful: using ‘X’ (formerly Twitter) not just to manage crises, but to proactively prevent them and even generate new business. It’s all about building a fortress of good reputation before the storm...
Lights, Camera, Leads: Unlocking LinkedIn with Personalized Video
Right, so I sat down with David the other day, a real guru in the B2B sales world, to pick his brains about something that’s been buzzing in my head – personalized video messaging on LinkedIn. We wanted to understand how to use these techniques to generate new...
Level Up Your LinkedIn: Turning Newsletters into Lead-Generating Powerhouses
Right, let’s talk LinkedIn. We all know it’s the place for professionals, but are you truly leveraging its potential for generating new business? I’ve been diving deep into LinkedIn Newsletter Strategy for Long-Term Engagement, and honestly,...
X-Ray Vision for Your Business: Decoding the Market with Real-Time Data
So, I was chatting with Luca the other day – Luca works in market strategy, a seriously switched-on guy. We were bouncing around ideas about using ‘X’ – you know, the platform formerly known as Twitter – for something beyond just shouting into the void. We...
Diving Deep: Real-Time Email Magic with Dynamic Content
Right, let’s talk about something I’m genuinely excited about: dynamic email content. We’re not just sending out generic blasts anymore; we’re crafting individualised experiences, all thanks to the power of real-time data and a little sprinkle...
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