The other day, I had a fascinating chat with my friend Jamie, who recently undertook the challenge of training an AI system to recognise and adapt to peak engagement times. Jamie, being a data scientist with a penchant for demystifying complex processes, shared some...
Cracking the Code: AI-Driven Insights for Competitor Analysis in Social Media Marketing
The other day, I found myself in a cosy little café, deep in conversation with my friend Alex, who has been knee-deep in the world of social media marketing. Our chat was fuelled by the sweet aroma of freshly brewed coffee and a shared curiosity about how artificial...
Harnessing AI for Dynamic Crisis Management on Social Media
In today’s digital age, managing a crisis on social media requires more than just quick reflexes and a good PR strategy. With the sheer volume of information flowing through social networks, leveraging artificial intelligence (AI) can be a game-changer....
Cracking the Code: AI and Behavioural Segmentation on Social Media
Yesterday, I had the most enlightening chat with Jamie, a digital marketer friend who’s been diving deep into the world of AI and behavioural segmentation. Over a cup of coffee, Jamie shared how they’ve been harnessing AI to better understand online patterns and...
Unlocking the Future: Personalising Social Media Customer Support with AI
When I first heard about personalising social media customer support with AI, I was intrigued. It seemed like a futuristic blend of technology and human touch, a combination that promised to revolutionise the way businesses interact with their customers. To delve...
Decoding Social Media ROI: A Chat Over Coffee
I recently caught up with my friend Sam, who is a social media whiz, to pick their brain about an article they’d read: “Top 10 Metrics to Track for Ensuring Maximum ROI on Social Media Advertising”. We met at our favourite coffee shop, a cosy little...
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