Last Thursday, I found myself nestled in the corner of my favourite coffee shop, sipping a frothy cappuccino while engaging in a fascinating discussion with my friend, Emma. Emma is a digital marketing enthusiast, and we were dissecting the age-old debate in the world...
Unlocking Precision: How AI Transformed My Social Media Campaigns
When I first ventured into the realm of social media marketing, my approach to audience segmentation was rudimentary at best. Like many, I relied heavily on basic demographic data and some intuition. However, it wasn’t long before I realised that this method was akin...
Streaming Success: Transforming Real-Time Engagement into Sales
A few days ago, I caught up with my friend Alex over coffee. Alex has been diving headfirst into the world of live streaming, particularly focusing on how it turns real-time social media engagement into instant sales opportunities. Being a bit of a marketing...
Unlocking the Power of Personalised Chatbots: A Conversation with an Expert
The other day, I had the chance to sit down with my friend Alex, who’s something of a wizard when it comes to using customer data for customising social media chatbot responses. Over a cup of coffee, we delved into the nitty-gritty of how businesses can harness this...
Crafting Your Brand’s Visual Voice on Social Media: A Chat Over Coffee
There’s something about a good cup of coffee that makes conversations flow effortlessly, and today was one of those days. I found myself at my local café, catching up with my friend Alex, who’s been working on refining their brand’s visual presence on social...
Building Online Communities: How Brands Are Winning Hearts
When I sat down with Lucy, a digital marketing strategist with a knack for building online communities, I was eager to dive into the secrets behind some of the most successful brand communities. Lucy has been at the forefront of creating loyal followings for brands,...
Decoding Your Audience: A Chat About Spot-On Lead Generat…
Loyalty Unleashed: Cracking the Code with Psychographics<…
Facebook Whispers: Turning Social Listening into Gold
Beyond Demographics: Unleashing Loyalty Through Shared Va…
Decoding Decisions: Psychographics in B2B CRM
Decoding Minds, Not Just Faces: My Chat with Georgia on P…
Turning Twitter Troubles into Triumphs: A Crisis Comms Ma…
Onboarding Nirvana: Cracking the Code with Hyper-Personal…
Turning Tweets into Treasure: Employee Advocacy on X
X Marks the Spot: Unlocking Social Commerce Gold
