When I first heard about using AI to monitor competitor follower growth and audience demographics, I was curious but a bit sceptical. It sounded like something straight out of a tech-thriller movie, but I was keen to explore it further. So, I sat down for a coffee...
Navigating the Metrics of AI-Assisted Customer Support on Social Media
As someone who has spent countless hours diving into the world of AI-assisted customer support, I can confidently say that measuring the effectiveness of these systems is both an art and a science. It’s a fascinating journey, and I’m excited to guide you through...
Unleashing the Power of Infographics: An Insider’s Journey to Engaging Content
When it comes to creating content that not only informs but captivates, few tools are as potent as infographics. Recently, I had the pleasure of sitting down with Sarah Thompson, a digital marketing specialist whose knack for transforming complex data into visually...
Mastering Brand Voice Consistency: A Journey through Tools and Technologies
When I first embarked on the quest to maintain brand voice consistency across multiple platforms, the task seemed daunting. My brand’s voice was the cornerstone of our identity, and ensuring it resonated uniformly across every tweet, blog post, and email felt like a...
Influencers: The Modern-Day Trust Builders
The other day, I found myself in a lively conversation with my friend Jess about the fascinating world of influencers and their role in boosting brand trust and credibility. Jess, who has been working in digital marketing for several years, had some compelling...
Unlocking Peak Engagement: A Chat on Training Your AI
The other day, I had a fascinating chat with my friend Jamie, who recently undertook the challenge of training an AI system to recognise and adapt to peak engagement times. Jamie, being a data scientist with a penchant for demystifying complex processes, shared some...
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