Navigating the world of social media can feel like attempting to communicate in a bustling marketplace – there are countless voices, and it’s easy for yours to get lost in the noise. When I first embarked on the journey to audit and refine my brand voice, the...
Harnessing the Power of Local Hashtags: A Chat with Sarah, the Savvy Social Media Manager
I recently sat down with Sarah, a seasoned social media manager who has mastered the art of using local hashtags to attract customers in specific geographic areas. Her approach is simple yet effective, and I was eager to share her insights with you all. Our...
Unleashing AI: Revolutionising Content Strategy on Social Media
Embarking on a journey to enhance my content strategy with AI analytics has been nothing short of transformational. As a digital content creator, the ever-evolving landscape of social media can often feel like trying to catch lightning in a bottle. However, by...
Unlocking the Power of Social Media for Customer Relationships: A Chat with Jenny
Last week, I had the opportunity to sit down with Jenny, a digital marketing strategist who has a knack for turning social media platforms into powerful tools for Customer Relationship Management (CRM). Our conversation felt more like a chat over coffee than a formal...
Cracking the Code of Consistent Brand Voice on Social Media
Over a cup of coffee at the local café, I found myself in a fascinating conversation with my friend Alex, a digital marketing strategist who has a knack for creating distinctive brand voices. We were discussing the importance of maintaining a consistent voice across...
Live Videos vs. Stories: A Casual Coffee Chat on Customer Interaction
Last Thursday, I found myself nestled in the corner of my favourite coffee shop, sipping a frothy cappuccino while engaging in a fascinating discussion with my friend, Emma. Emma is a digital marketing enthusiast, and we were dissecting the age-old debate in the world...
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