The other day, I had a fascinating conversation with Alex, a friend who works in customer relations for a mid-sized tech company. We were sitting at our favourite coffee shop, and the topic of how businesses are navigating the tricky waters of automation and...
Influencer Marketing: The Silent Powerhouse of Modern Business
Influencer marketing is so much more than people grimacing during selfies in front of a new restaurant. While that might be the image that pops into your head, the reality is far more sophisticated. In our hyper-aggressive sales environment, where gatekeepers...
Predicting the Future: A Chat on Influencer Trends and Topics
The other day, I found myself in an engrossing conversation with my friend Alex, who works in digital marketing. We were sipping our coffees in a bustling café when the topic of predictive analytics came up. Specifically, Alex had been exploring how predictive...
Building Connections: How User-Generated Content Fosters Brand Loyalty
As I sat down with Jamie, a dynamic social media strategist who’s been at the forefront of creating vibrant online communities, I was eager to dive into her world of user-generated content (UGC). Jamie has an infectious passion for her work, and I knew she’d...
Revolutionising Customer Journeys with AI: An Inside Look
It was a crisp autumn afternoon when I sat down with Emma, a digital marketing strategist who has been making waves in the industry by enhancing customer journey mapping with AI-based audience segmentation. Over a steaming cup of coffee, Emma shared her insights into...
Unlocking the Power of AI for Personalised Social Media Campaigns
Embarking on the journey of leveraging AI for personalised social media campaigns was akin to stepping into a new world of possibilities. As a digital marketer, I was always on the lookout for tools that could help tailor content more effectively to specific audience...
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