As an e-commerce entrepreneur, I often felt like I was navigating through an endless sea of data. It wasn’t until I discovered the power of social media analytics that I truly began to see significant improvements in my business. Let me take you through my journey of...
Selling Online 2024: The Increasing Role of Social Networks in Business Purchasing Decisions
Today, social networks have emerged as pivotal players in business purchasing decisions. This shift is natural; after all, people have always turned to their peers for recommendations. Whether it’s validating the reliability of a car, noticing its popularity...
Cracking the Code: Using AI to Analyse Competitor Hashtag Strategies and Trends
In today’s digital age, staying ahead of the competition requires more than just innovative products and services; it demands a keen understanding of social media strategies. One of the most potent tools in a marketer’s arsenal is the use of hashtags. Recently,...
Chatbots: The Unsung Heroes of Influencer Marketing Campaigns
As someone who has dipped their toe into the bustling world of influencer marketing, I’ve found that leveraging the power of chatbots can be a game-changer. It wasn’t until I started using them in my campaigns that I truly appreciated their potential. Let me walk you...
Maximising Engagement: The Power of Seasonal and Trending Visuals
As someone who has spent the better part of a decade navigating the ebbs and flows of social media, I can tell you that staying relevant often feels like trying to hit a moving target. One of the most effective strategies I’ve discovered to keep my audience...










