Right, so I was grabbing a coffee with Cerys the other day, and we got talking about LinkedIn. Not just the usual, ‘polish your profile’ stuff, but how to really use it to drum up new business. Specifically, we were diving deep into hyper-personalized...
Influencer Insights: My Chat with Elise on LinkedIn Success
So, I was having a coffee with Elise the other day, and the conversation drifted, as it always does with us, to LinkedIn. Specifically, how to really use it to generate new business, not just collect digital dust. We were kicking around innovative ideas and...
Unearthing Hidden Gold: My Adventures with LinkedIn Sales Navigator’s Boolean Search
Right, let’s talk LinkedIn Sales Navigator. I’ve spent countless hours wrestling with it, and I’m finally ready to share some of the juicier insights I’ve gleaned. Forget scraping by with basic keywords; we’re diving deep into the realm...
Kingdom Come: Facebook Groups as Goldmines
Right, so I sat down with Mason the other day – a proper whiz when it comes to Facebook marketing – to pick his brain about something I’ve been wrestling with: turning Facebook Groups into genuine lead generators, not just digital tumbleweeds. We were chatting...
LinkedIn Company Page Magic: From Static to Standout!
Right, let’s get down to brass tacks. I recently had a cracking chat with Logan, a real LinkedIn whizz, about how businesses can actually use their company page to attract new clients. Not just have it sit there looking pretty (or, let’s be honest, often a bit...
My Facebook Ads Journey: How A/B Testing & Analytics Transformed Local Business Campaigns
Right, so I’ve been wrestling with Facebook Ads for local businesses for a while now, and I’ve learned a thing or two (mostly through trial and error!). It’s not enough to just throw an ad out there and hope it sticks. We need a data-driven approach. Let...
Data-Driven Lead Gen: My Chat With Billy About LinkedIn&#…
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Unlocking ROI: LinkedIn Learning as a Lead Magnet
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Unlocking LinkedIn: From Learning to Leads
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