Okay, let’s be honest. I’ve spent countless hours meticulously crafting A/B tests for email campaigns. Tweaking subject lines, agonising over send times, pouring over the results… only to often find the improvements were marginal at best. It felt like playing a...
Video Vault: Level Up Your LinkedIn Game
Right, so I was chatting with Sean the other day, and we were bouncing around innovative ideas for LinkedIn outreach – you know, how to actually cut through the noise and get some real engagement. We kept circling back to the power of video, and specifically,...
Future-Proofing Your LinkedIn Newsletter: My Journey to Long-Term Engagement
Right, let’s talk LinkedIn newsletters. I’ve been wrestling with this platform for ages, trying to crack the code for consistent engagement and, ultimately, turning connections into clients. It’s been a journey of trial, error, and more algorithm...
X Marks the Spot: Co-Creating Content on Twitter
So, I was chatting with Sebastian the other day, and we got deep into how to really leverage Twitter – sorry, X – for business. Not just the usual broadcasting stuff, but how to actually involve your audience in creating content. It’s all about building a...
Unlocking CRM Potential: How Psychographics Transformed Our Customer Relationships
Right, let me tell you about a game-changer we discovered – integrating psychographic data into our existing CRM. I know, it sounds a bit technical, but trust me, the payoff is enormous. We were already using a CRM system, of course, diligently tracking leads and...
Email Alchemy: Turning Data into Digital Storytelling
Right, let’s dive into something I’ve been geeking out about lately: personalised storytelling in email marketing. I was chatting with Zachary the other day, a total email marketing whiz, and we got onto the topic of how AI is completely revolutionising...
Episode 27: Founder Brand – Asset or Hidden Liability?
Episode 26: Build Hyper-Local Communities That Drive Real Sa…
Episode 26: Your Launch Insurance Policy
Episode 25: How Ethical Data Builds Unbreakable Community Tr…
Episode 24: Turn New Members Into Raving Fans in 7 Days
Episode 25: Ditch the Megaphone, Build a Magnetic Community
Episode 23: Spaces & Lists – Your Community Lead …
Episode 24: Turn Marketing Into a Profit Engine
Episode 22: Stop Churn Before It Starts
Episode 23: Lead Magnets That Don’t Suck
