Embarking on the path to leverage AI for influencer discovery has been one of the most enlightening experiences in my career. Today, I want to share with you the steps I took and the knowledge I gained, so you too can harness the potential of AI-informed social...
Navigating Social Media Storms: My Journey with AI for Swift Crisis Response
It was a regular Tuesday morning when I found myself sipping my coffee and scrolling through Twitter. Little did I know, this mundane activity would soon morph into a whirlwind journey into the realm of AI for social media crisis management. I’d like to share my...
The Real-Time Connection: Harnessing Social Media for Immediate Customer Feedback
Navigating the fast-paced world of customer engagement can feel like trying to catch a train that’s already left the station. But with the advent of social media, staying in touch with customers in real-time has become more achievable and rewarding than ever....
Maximising ROI Through Influencer Metrics: My Journey Unpacked
As someone who has always been fascinated by the power of social media influencers, I decided to dive deep into analysing influencer metrics to maximise ROI for a recent campaign. If you’ve ever wondered how to leverage influencer partnerships effectively, let me take...
Navigating the Storm: Real-Time Social Listening in a Crisis
There I was, sipping my morning coffee and scrolling through Twitter when I first encountered the term “real-time social listening.” It sounded intriguing yet daunting, especially when coupled with the term “crisis.” My curiosity piqued, I...
Unleashing the Power of NLP for Crafting Captivating Ad Copy
When I first delved into the world of Natural Language Processing (NLP), I had no idea how profoundly it would transform my approach to writing ad copy. Combining the intricacies of linguistics with the precision of machine learning, NLP has become an indispensable...
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