I used to think that social media was just a platform for sharing holiday photos and cat videos. But as I ventured deeper into the world of digital marketing, I discovered the immense power of social listening. Let me walk you through my journey of measuring the ROI...
Navigating the Maze: Overcoming Challenges in Implementing Personalised Social Media Chatbots
When I first ventured into the realm of personalised social media chatbots, I was both excited and daunted by the potential hurdles. My journey was akin to navigating a complex maze, with each twist and turn presenting unique challenges. However, armed with...
Seeing the Future: Predictive Analytics on Social Media
Embarking on the journey of predictive analytics to anticipate customer behaviour on social media felt like opening a treasure chest of insights. As someone who has always been fascinated by the intersection of data and human behaviour, diving into this realm was...
Boosting Story Engagement with Interactive Features: My Journey with Polls, Questions, and Quizzes
Let me take you on a journey through my recent experiment with interactive features in my stories. As a writer constantly seeking ways to connect more deeply with my audience, I decided to incorporate polls, questions, and quizzes. Here’s how it went and how you...
Creating Engaging Instagram Stories for Your Business: A Step-by-Step Guide
If you’re anything like me, you probably found the idea of creating Instagram Stories for your business a tad intimidating at first. But I promise you, it’s easier than it seems, and once you get the hang of it, it’s quite enjoyable. Let me take you through the steps...
Building Trust in 280 Characters: How Brand Voice Shapes Customer Relationships on Social Media
One of the most enlightening experiences of my career has been delving into the intricate relationship between brand voice and customer trust on social media. It’s a journey that combines psychology, marketing, and a dash of creativity. Let me take you through...
My Deep Dive into Segmentation: How I Learned to Supercha…
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X Marks the Spot: Ethical Ads & Business Growth
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Unlocking X Potential: From Customer Support Games to Lea…
X Marks the Spot: Gamified Lead Gen Secrets!
Beyond the ‘About’ Section: My LinkedIn Journ…
Email Magic: From Boring to Brilliant!
