The other day, I sat down with a friend of mine, Jess, over a steaming mug of coffee, to chat about something that’s been revolutionising the way we approach social media marketing: AI-driven personalised posting schedules. Jess is a savvy digital marketer who...
Revolutionising Customer Support: My Journey with AI-Driven Predictive Analytics on Social Media
Hello dear readers! Today, I’m excited to take you on a journey through my experience with enhancing customer support using AI-driven predictive analytics on social media. If you’re anything like me, the idea of merging artificial intelligence with social media...
5 Tips to Becoming a LinkedIn Master
When it comes to LinkedIn, many of us underestimate the power of a well-constructed, easy-to-read profile. LinkedIn has become the first place business professionals visit when considering a new business association, vendor relationship, or partnership. It can also be...
Listening to the Buzz: Unpacking AI-Powered Social Listening for Community Management
The other day, I had the pleasure of sitting down with Jamie, a community manager at a thriving tech start-up, to chat about the fascinating world of AI-powered social listening. As we sipped on our favourite brews, Jamie shared insights that opened my eyes to how AI...
Harnessing the Power of Seasonal and Event-Based Marketing on Social Media
As an avid e-commerce enthusiast, I’ve always been fascinated by the ever-evolving landscape of online marketing. It’s a world where trends change as swiftly as the seasons, and staying ahead of the curve can make all the difference. Over the years, I’ve found that...
Unleashing the Power of Hashtags: Taking Your Social Media Contests to the Next Level
I still remember the first time I decided to run a social media contest. I was both excited and a tad overwhelmed by the possibilities. The potential to engage with my audience and expand my reach was tantalising, yet the intricacies of social media strategy were...
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