I remember the first time I came across a social media chatbot. It was a cold winter evening, and I was lazily scrolling through my Facebook feed when a friendly little message popped up from a brand I had recently followed. Intrigued, I engaged with it, and before I...
Cracking the Code of Social Media Metrics Through Machine Learning
Ever wondered how some social media posts attract thousands of likes, shares, and comments while others fade into obscurity? I was intrigued by this mystery and decided to delve into the world of machine learning to forecast social media engagement metrics. Here’s a...
Maximising Your Content: My Journey with AI for Social Media Repurposing
Have you ever found yourself staring at a blank screen, wondering how you can keep your social media channels fresh and engaging? That was me until I discovered the power of AI in analysing and repurposing existing content. Let me take you through my experience and...
Turning Contest Followers into Loyal Customers: My Journey
When I first ran a contest on my social media page, I was thrilled to see a surge in followers and engagement. However, the real challenge began after the contest ended. How could I retain these new followers and convert them into loyal customers? Here’s how I...
Mastering ROI: Real-Life Social Media Advertising Triumphs
Exploring the world of social media advertising can feel like navigating a labyrinth. That’s exactly how I felt before I stumbled upon a few inspiring case studies of brands that not only found their way but also thrived, maximising their return on investment (ROI) in...
Harnessing AI-Powered Sentiment Analysis to Revolutionise Customer Interactions on Social Channels
When I first heard about AI-powered sentiment analysis, I was sceptical. Could a machine really understand the nuances of human emotion in text? But as I delved deeper, I realised the immense potential it holds for improving customer interactions on social channels....
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