So, I recently had a fascinating chat with Harriet, a data scientist deep in the weeds of machine learning, about the future of email. And let me tell you, the future isn’t just about fancy templates; it’s about truly understanding each recipient without...
Conquering Event Fatigue: My Journey Crafting AI-Powered, Irresistibly Personalised Event Invitations
Right, let’s talk about event fatigue. You know the feeling, don’t you? That overwhelming sense of ‘not another event invitation!’ clogging your inbox. As a writer, I’ve always been fascinated by communication, and this phenomenon felt like a...
Facebook Funnel: AR & Engagement Gold!
Right, so I was chatting with Abbie the other day – she’s a whiz when it comes to social media marketing – about this whole ‘Future of Facebook Engagement’ thing. Specifically, we were digging into how Interactive Experiences and Augmented Reality...
Turning Tweets into Treasure: Co-Creating Content on X
Right, so let’s talk about something I’m properly excited about: transforming your X (formerly Twitter) account into a thriving hub of user-generated content and brand advocacy. Forget shouting into the void; it’s about sparking a conversation and...
Decoding Your Crowd: Tailoring Tales for Triumph
Right, so the other day I was chatting with Ellis – she’s a whizz when it comes to PR – about something that’s been buzzing in my head for a while: how crucial accurate audience segmentation and, even more so, psychographic profiling really are. We were particularly...
AI to the Rescue: Banishing Email Churn, One Personalised Message at a Time
Right, let’s talk about something that keeps every email marketer up at night: churn. You nurture your list, craft compelling campaigns, and then… poof! Subscribers vanish. But what if you could see that churn coming and stop it in its tracks? That’s...
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