LinkedIn Leap: From Company Page to Customer Magnet

LinkedIn Leap: From Company Page to Customer Magnet

I was just grabbing a coffee with Emma, a friend who’s been absolutely crushing it in marketing recently, when the topic of LinkedIn came up. I’d been racking my brain trying to figure out how to really leverage our company page, and she’s always...
Facebook Gold: Digging Deeper with Data

Facebook Gold: Digging Deeper with Data

Right, let’s get straight to it. I recently had a cracking chat with Alexander, a proper Facebook ads whizz, about unlocking new customer segments. We focused specifically on using data to optimise everything – A/B testing, analytics, the whole shebang....
Retargeting Revelations: Pixel Power!

Retargeting Revelations: Pixel Power!

Right, so, I was chatting with Joel the other day – he’s a bit of a whizz when it comes to Facebook ads – and we got deep into the weeds of retargeting. Specifically, how to squeeze every last drop of value out of the Facebook Pixel, especially for those...