Level Up Your LinkedIn: It’s More Than Just Likes!

Level Up Your LinkedIn: It’s More Than Just Likes!

So, I was chatting with Ewan the other day about LinkedIn, specifically how companies are trying to cut through the noise and actually generate real business using the platform. We both agreed – simply posting content and hoping for the best is a recipe for...
Beating Churn: AI’s Email Rescue Mission!

Beating Churn: AI’s Email Rescue Mission!

Right, so the other day I was chatting with Reece about something that’s been bugging me for ages: customer churn. We all hate it, right? Losing customers is like a slow, painful leak in your business bucket. But Reece, bless him, had some seriously insightful...
Going Local: My Facebook Geotargeting Chat with Joel

Going Local: My Facebook Geotargeting Chat with Joel

Right, let’s dive into this. I had a great chinwag with Joel the other day about all things Facebook marketing, specifically how to really nail localized campaigns using geotargeting. We were brainstorming innovative ways to use Facebook to drum up new business,...
LinkedIn Gold: From Group Lurker to Business Builder

LinkedIn Gold: From Group Lurker to Business Builder

Right, so I recently sat down with Bethany, a real LinkedIn wizard, to pick her brain about turning group interactions into genuine business opportunities. I’ve always been a bit hesitant, you know? Dipping my toe in, liking a few posts, but never really taking the...