Marcie Terman

Decoding Decisions: Psychographics in B2B CRM

by Marcie Terman | Oct 8, 2025 | Blog

Right, let’s dive into something fascinating: how understanding why your B2B customers tick, rather than just what they do, can revolutionise your CRM and, frankly, your whole business. I recently had a cracking chat with Emma, a seasoned CRM strategist, who’s...

Decoding Minds, Not Just Faces: My Chat with Georgia on Psychographics

by Marcie Terman | Oct 7, 2025 | Blog

Okay, so I was catching up with Georgia the other day – she’s a whizz in public relations and communications, you know, the kind of person who can smooth over any crisis with a perfectly crafted message. We got talking about the usual, latest campaigns, flops...

Turning Twitter Troubles into Triumphs: A Crisis Comms Masterclass

by Marcie Terman | Oct 6, 2025 | Blog

Right, let’s dive in! Today, I’m chatting with Sofia, a seasoned crisis communications expert, about how to leverage X (formerly Twitter) to not just survive a reputational crisis, but actually thrive and build stronger customer relationships. It’s a real...

Onboarding Nirvana: Cracking the Code with Hyper-Personalisation

by Marcie Terman | Oct 5, 2025 | Blog

Right, so I recently had a fascinating chat with Gracie, a real whizz when it comes to user onboarding. We were chewing the fat about how AI is completely revolutionising the whole experience, moving way beyond those generic ‘Welcome to Our Platform!’...

Turning Tweets into Treasure: Employee Advocacy on X

by Marcie Terman | Oct 4, 2025 | Blog

Right, let’s dive into how we can seriously boost business by harnessing the power of our employees on X (formerly known as Twitter, for those still adjusting!). I was chatting with Jessica the other day, and her insights into employee advocacy programs were...