Marcie Terman

Segmentation Secrets: Unlocking Campaign Success

by Marcie Terman | Sep 18, 2025 | Blog

Right, let’s dive straight in! I recently had a brilliant chat with Thomas, a marketing guru with years of experience under his belt. We talked about a topic close to my heart, and crucial for any marketer aiming for real impact: the magic of accurate audience...

Unlocking Tomorrow’s Customer: How Behavioral Economics and Segmentation Drive Predictive Power

by Marcie Terman | Sep 17, 2025 | Blog

Right, let’s talk about predicting the future – well, the future of your customers anyway. It sounds like something out of a sci-fi film, but honestly, when you intelligently combine audience segmentation with the principles of behavioural economics, you can get...

Riding the Data Wave: Personalising Emails with Real-Time Magic

by Marcie Terman | Sep 16, 2025 | Blog

Alright folks, grab a cuppa, because today we’re diving deep into the fascinating world of hyper-personalised email marketing. I recently had a brilliant chat with Lily, a real whiz in the email marketing scene, and she blew my mind with her insights on using...

X Marks the Spot: Loyalty & Engagement Unleashed!

by Marcie Terman | Sep 15, 2025 | Blog

Alright folks, grab a cuppa, because I just had a fascinating chat with Sophia about revolutionising loyalty programmes using… you guessed it, X (formerly known as Twitter)! We’re diving deep into how to truly leverage X to build a thriving community and...

Facebook’s Secret Sauce: Data-Driven Content That Converts

by Marcie Terman | Sep 14, 2025 | Blog

Right, so I sat down with Jay the other day, a proper Facebook whizz, to pick his brains about leveraging data for content strategy. I was drowning in analytics, knowing something useful was in there, but struggling to actually, you know, use it. Jay, ever the legend,...