Marcie Terman

Unlock Your CRM: Go Beyond Demographics!

by Marcie Terman | Nov 17, 2025 | Blog

So, I was chatting with Jamie the other day, and we got onto the topic of CRM – Customer Relationship Management. We were discussing the usual stuff: lead tracking, sales pipelines, and all that jazz. But then Jamie dropped a bomb: “It’s all a bit…flat,...

From Broad to Laser-Focused: My Deep Dive into Niche Domination with Segmentation

by Marcie Terman | Nov 16, 2025 | Blog

Right, let’s talk about something that’s been buzzing in my brain – and hopefully will soon be buzzing in yours too: audience segmentation. I’ve just finished researching a piece called “From Broad to Laser-Focused: Examples of Successful Niche Marketing...

Decoding Email Magic: Personalisation on Steroids!

by Marcie Terman | Nov 15, 2025 | Blog

Right, so I recently snagged an interview with Kiera, the marketing whiz behind [Company Name]’s frankly bonkers conversion rate increase (that X% jump was real!). We were chatting about their winning ‘Case Study: How [Company Name] Achieved [X]% Increase...

X Marks the Spot: Event Promotion Reimagined

by Marcie Terman | Nov 14, 2025 | Blog

So, I was chatting with Samantha the other day, you know, about all things event marketing and, of course, X (formerly Twitter). We were bouncing around ideas on how to truly connect with people, especially in the often-noisy world of event promotion. It struck me how...

Cracking the Code: My Journey to Hyper-Personalised Mobile Experiences

by Marcie Terman | Nov 13, 2025 | Blog

Right, let’s talk about something I’m genuinely excited about: mobile-first personalisation. It’s not just a buzzword; it’s the future of how we connect with users online, especially when they’re glued to their phones. And the key?...