Marcie Terman

Unlocking Competitive Advantage: My Journey Beyond Demographics with Psychographic Profiling

by Marcie Terman | Apr 2, 2026 | Blog

For years, I clung to the comfort of demographics. Age, location, income – these felt like solid ground in the ever-shifting sands of marketing. We’d craft campaigns aimed at ‘women aged 25-35 in London, earning £30,000+’, and then scratch our heads when the results...

Level Up Your Facebook Game: Gamification Gold!

by Marcie Terman | Apr 1, 2026 | Blog

Right, so yesterday I was chatting with Zara, who’s a bit of a whiz when it comes to social media marketing, especially on Facebook. We were chewing over how businesses – any business really – can use gamification to boost engagement and build proper loyalty....

Behind the Scenes on Facebook Live: Product Demos & Q&As – My Journey to Deeper Connections

by Marcie Terman | Mar 31, 2026 | Blog

Right, let’s talk Facebook Live. I’ve been experimenting with it, specifically using it for product demos and Q&A sessions, and I want to share my experience. It’s all about humanising your brand, and believe me, it works! We’re not talking...

Onboarding Bliss: AI-Powered Personalisation to the Rescue!

by Marcie Terman | Mar 30, 2026 | Blog

Right, so picture this: I was chatting with Aidan the other day, and we got completely absorbed in a conversation about hyper-personalised onboarding journeys. You know, that crucial period after someone signs up where you either win them over or lose them forever? We...

Dodging the Churn: AI-Powered Email Lifelines

by Marcie Terman | Mar 29, 2026 | Blog

Right, so I was chatting with Lucas the other day – you know, Lucas from marketing – about this whole AI personalization thing. We were geeking out about how email marketing is evolving, moving way beyond just segmenting lists into ‘men aged 25-35 who like...