Marcie Terman

Unlock LinkedIn Gold: Dynamic Ads That Actually Convert

by Marcie Terman | Jan 30, 2026 | Blog

Right, so yesterday I was chatting with Tia, a marketing guru I know, about LinkedIn ads and how to really make them sing. We weren’t talking about just slapping up a generic ad and hoping for the best. No, we were diving deep into Dynamic Creative Optimization...

Crystal Gazing with X Data: A Personalised Future

by Marcie Terman | Jan 29, 2026 | Blog

Right, let’s dive in. I was chatting with Logan the other day about some genuinely exciting stuff – how we can use “X” data (think social media posts, interactions, profile information…that kind of thing) to really understand our customers and, crucially, predict what...

LinkedIn Live: My Chat with Eva About Amplifying Your Reach

by Marcie Terman | Jan 28, 2026 | Blog

Right, let’s dive in! I was just having a fascinating chat with Eva about LinkedIn Live, and honestly, the potential for lead generation is immense. We were particularly buzzing about how clever influencer collaboration can skyrocket your reach. It’s not...

Poll Power: Level Up Your LinkedIn Game with Hyper-Personalisation

by Marcie Terman | Jan 27, 2026 | Blog

Right, so I was grabbing a coffee with Oscar the other day, and we got onto the topic of LinkedIn – you know, how it’s evolved from just a digital CV to this serious engine for generating new business. We were particularly buzzing about hyper-personalisation,...

LinkedIn Gold: Mining Groups for Hyper-Personalised Content

by Marcie Terman | Jan 26, 2026 | Blog

Right, so I sat down with Molly the other day, a real LinkedIn whizz, to pick her brains about something I’ve been wrestling with: turning LinkedIn group participation into actual, tangible business opportunities. We were chatting over a cuppa, really informal,...