Marcie Terman

Unlock Your Sales Potential: The Power of Knowing Your Audience

by Marcie Terman | Jan 12, 2026 | Blog

Right, let’s talk about something that gets every business owner’s ears perked up: increasing sales. But how do we do that sustainably and effectively? Well, I recently sat down with Leon, a marketing guru I know, to pick his brain about a crucial, often...

Decoding Your Audience: My Journey to Improved Communication Through Psychographics

by Marcie Terman | Jan 11, 2026 | Blog

Right, let’s talk about something close to my heart: truly understanding your audience. I’ve spent a good chunk of my career wrestling with communication strategies, and I’ve learned that surface-level demographics only scratch the surface. The real gold...

Polling for Gold: Unearthing Leads with LinkedIn Polls

by Marcie Terman | Jan 10, 2026 | Blog

Right, so I’ve just finished a cracking chat with Katie, a marketing whizz, about how we can actually use LinkedIn polls to not just look busy, but to generate actual, bonafide leads. Turns out, it’s less about popularity contests and more about clever...

Loyalty Unleashed: Values, Beliefs, and Your Brand

by Marcie Terman | Jan 9, 2026 | Blog

Right, let’s have a proper chat about something that’s been buzzing in my head – how understanding our audience’s values actually supercharges brand loyalty. I was just bouncing ideas off Kai the other day, and it sparked some interesting thoughts,...

Level Up Your LinkedIn Game: Skill Assessments and Influencer Magic!

by Marcie Terman | Jan 8, 2026 | Blog

Right, so I was chatting with my mate Peter the other day, someone who’s seriously nailed LinkedIn for business generation – think serious influencer connections and a profile that just screams credibility. We were chewing the fat about innovative ways to...