

Right, let’s talk LinkedIn. For ages, it felt like the same old song and dance: polished profiles, thought leadership articles, the occasional humblebrag post. But then came LinkedIn Stories. And the algorithm? Well, that’s a beast that keeps evolving. As...

Unlocking ROI: LinkedIn Learning as a Lead Magnet
So, I recently had a fascinating chat with Katherine, a real whizz when it comes to LinkedIn Learning and skill-based marketing. We were chewing the fat about how businesses can actually measure the return on investment (ROI) of their LinkedIn Learning initiatives,...

Personal Touch, Powerful Profit: AI Recommendations
Right, let’s talk about turning ‘X’ – in our case, sophisticated AI and machine learning – into a genuine revenue generator through personalized product recommendations. I was just chewing the fat with Edward the other day about this, and it got me...
