Marcie Terman

AI Empathy: Building Brand Advocates, One Chat at a Time

by Marcie Terman | Jul 6, 2025 | Blog

Right, so I sat down with Mohammed the other day, a proper AI whizz, to chew the fat about something that’s been on my mind: how do we make customer service not just efficient, but actually, well, nice? We’ve all had those dreadful experiences with robotic...

Fan Love: Turning Engagement into Gold with Facebook Recognition

by Marcie Terman | Jul 5, 2025 | Blog

Right, so I was chatting with Evie the other day about Facebook, specifically how to use it to actually generate new business, not just endlessly scroll. We were batting around ideas, and we landed on something I think is genuinely powerful: user-generated content...

LinkedIn Algorithm Whispers: Decoding the Future of Connection

by Marcie Terman | Jul 3, 2025 | Blog

So, I was chatting with Grace the other day, you know, the LinkedIn guru from down the road. We were bouncing around ideas on how to really crack the code of LinkedIn these days. It’s changed so much, hasn’t it? We specifically drilled into experimenting...

Unlocking Leads: How LinkedIn Recruiter Became My Talent Acquisition Powerhouse

by Marcie Terman | Jul 2, 2025 | Blog

Right, let’s talk LinkedIn. We all know it’s the place for professional networking, but for ages, I saw it as just a digital CV depository. That was until I stumbled upon its true potential: a lead generation engine fuelled by recruitment. Specifically, by...

LinkedIn’s Personal Touch: Friend or Foe?

by Marcie Terman | Jul 1, 2025 | Blog

I recently had a fascinating chat with Nathan, a seasoned digital marketing guru, about something that’s been on my mind a lot lately: the ethics of hyper-personalisation on LinkedIn. We’re all aiming to connect with the right people and generate new...