Marcie Terman

Sentiment Gold: Mining Product Ideas with X Sentiment Analysis

by Marcie Terman | Feb 24, 2026 | Blog

Right, let’s talk about something that’s been keeping me up at night – in a good way! It’s all about using the power of X (formerly Twitter, but let’s be real, we all still slip up sometimes!) sentiment analysis to spark product development. Forget...

X Marks the Spot: Finding Hot Leads in Trending Topics

by Marcie Terman | Feb 23, 2026 | Blog

Right, so I had a cracking chat with Madeleine the other day about all things X (formerly known as Twitter), and how businesses can actually use it to generate some serious leads. Forget just posting witty one-liners, we’re talking about digging deep into the...

Turning Facebook Chatter into Product Power!

by Marcie Terman | Feb 22, 2026 | Blog

Right, so I was chatting with Louie the other day – he’s a bit of a marketing whiz – and we got onto the topic of Facebook. Not just posting pretty pictures and hoping for likes, but really listening to what people are saying. We were kicking around ideas on how...

Ditch the Viral, Embrace the Watch: My Chat About Facebook’s Long-Form Potential

by Marcie Terman | Feb 21, 2026 | Blog

So, I recently had a brilliant chat with Alisha, a marketing whiz who’s been knee-deep in the world of Facebook for years. We were chewing over the whole ‘viral video’ obsession and how, actually, businesses are starting to wake up to something much...

Email Nirvana: Personalization Without the Privacy Panic!

by Marcie Terman | Feb 20, 2026 | Blog

Hey everyone! So, I’ve been diving deep into the world of email marketing lately, trying to figure out how we can truly personalize the experience without, you know, selling our souls (or our customers’ data!). I managed to snag an interview with George, a...