Marcie Terman

Poll Power: Level Up Your LinkedIn Game with Hyper-Personalisation

by Marcie Terman | Jan 27, 2026 | Blog

Right, so I was grabbing a coffee with Oscar the other day, and we got onto the topic of LinkedIn – you know, how it’s evolved from just a digital CV to this serious engine for generating new business. We were particularly buzzing about hyper-personalisation,...

LinkedIn Gold: Mining Groups for Hyper-Personalised Content

by Marcie Terman | Jan 26, 2026 | Blog

Right, so I sat down with Molly the other day, a real LinkedIn whizz, to pick her brains about something I’ve been wrestling with: turning LinkedIn group participation into actual, tangible business opportunities. We were chatting over a cuppa, really informal,...

Email Personalisation: Keeping it Personal, Keeping it Private

by Marcie Terman | Jan 25, 2026 | Blog

So, I was chatting with Francesca the other day, bouncing around some ideas about the future of email marketing. We were diving deep into how to make email campaigns truly personal – you know, that feeling when an email feels like it was written just for you. But, and...

Ditching Demographics: My Journey into AI-Powered Email Personalisation

by Marcie Terman | Jan 24, 2026 | Blog

Right, let’s talk email. For years, we’ve been blasting out messages based on demographics – age, location, job title. Sound familiar? It worked… sort of. But it always felt like firing a shotgun and hoping to hit something. That’s where AI...

Level Up Your LinkedIn Game: Data-Driven Growth

by Marcie Terman | Jan 23, 2026 | Blog

Right, so I was chatting with Anna the other day – she’s a whizz with LinkedIn, really knows her stuff. We were nattering about how to actually get some decent business out of LinkedIn, not just endless scrolling and ‘engagement’ for the sake of it....