Marcie Terman

A/B Testing is Dead! Long Live AI: Subject Line & Send-Time Optimisation

by Marcie Terman | Apr 14, 2026 | Blog

Okay, let’s be honest. I’ve spent countless hours meticulously crafting A/B tests for email campaigns. Tweaking subject lines, agonising over send times, pouring over the results… only to often find the improvements were marginal at best. It felt like playing a...

Video Vault: Level Up Your LinkedIn Game

by Marcie Terman | Apr 13, 2026 | Blog

Right, so I was chatting with Sean the other day, and we were bouncing around innovative ideas for LinkedIn outreach – you know, how to actually cut through the noise and get some real engagement. We kept circling back to the power of video, and specifically,...

Future-Proofing Your LinkedIn Newsletter: My Journey to Long-Term Engagement

by Marcie Terman | Apr 11, 2026 | Blog

Right, let’s talk LinkedIn newsletters. I’ve been wrestling with this platform for ages, trying to crack the code for consistent engagement and, ultimately, turning connections into clients. It’s been a journey of trial, error, and more algorithm...

X Marks the Spot: Co-Creating Content on Twitter

by Marcie Terman | Apr 10, 2026 | Blog

So, I was chatting with Sebastian the other day, and we got deep into how to really leverage Twitter – sorry, X – for business. Not just the usual broadcasting stuff, but how to actually involve your audience in creating content. It’s all about building a...

Unlocking CRM Potential: How Psychographics Transformed Our Customer Relationships

by Marcie Terman | Apr 9, 2026 | Blog

Right, let me tell you about a game-changer we discovered – integrating psychographic data into our existing CRM. I know, it sounds a bit technical, but trust me, the payoff is enormous. We were already using a CRM system, of course, diligently tracking leads and...