Marcie Terman

Unlocking Facebook: Employee Power!

by Marcie Terman | Feb 6, 2026 | Blog

Right, let’s dive straight in! I recently had a fantastic chat with Courtney, a real whizz when it comes to social media strategy and, more specifically, how businesses can harness the power of their own employees to boost their brand on Facebook. We were...

Beyond Demographics: Cracking the Code to Better Leads

by Marcie Terman | Feb 5, 2026 | Blog

Right, so I sat down with Max the other day – marketing guru, absolute legend in the office, you know the type – to pick his brain about something that’s been buzzing around my head: psychographics. We all know demographics, age, income, location… but what about...

From Complaint to Conversion: My AI-Powered Customer Support Journey

by Marcie Terman | Feb 4, 2026 | Blog

Right, let’s talk about something that’s been revolutionising my approach to customer support: turning those dreaded negative reviews and frustrated survey responses into opportunities for genuine connection and, ultimately, conversion. I’m talking...

Contextual Product Recommendations: My Journey with AI-Powered Upselling in Email

by Marcie Terman | Feb 2, 2026 | Blog

Right, let’s talk personalised email campaigns. We all know the game – blasting out generic offers just doesn’t cut it anymore. Customers are savvy; they expect more. They want to feel understood, like their individual needs are being met. That’s where AI...

LinkedIn Gold: Mining Data for Sales Success

by Marcie Terman | Feb 1, 2026 | Blog

Right, let’s talk LinkedIn and how we can actually make it pay the bills, shall we? I recently had a cracking chat with Skye, a proper LinkedIn whizz, about how to move beyond just collecting connections and actually turn them into paying customers. Her...