Marcie Terman

Level Up Your Facebook Game: Gamification Gold!

by Marcie Terman | Apr 1, 2026 | Blog

Right, so yesterday I was chatting with Zara, who’s a bit of a whiz when it comes to social media marketing, especially on Facebook. We were chewing over how businesses – any business really – can use gamification to boost engagement and build proper loyalty....

Behind the Scenes on Facebook Live: Product Demos & Q&As – My Journey to Deeper Connections

by Marcie Terman | Mar 31, 2026 | Blog

Right, let’s talk Facebook Live. I’ve been experimenting with it, specifically using it for product demos and Q&A sessions, and I want to share my experience. It’s all about humanising your brand, and believe me, it works! We’re not talking...

Onboarding Bliss: AI-Powered Personalisation to the Rescue!

by Marcie Terman | Mar 30, 2026 | Blog

Right, so picture this: I was chatting with Aidan the other day, and we got completely absorbed in a conversation about hyper-personalised onboarding journeys. You know, that crucial period after someone signs up where you either win them over or lose them forever? We...

Dodging the Churn: AI-Powered Email Lifelines

by Marcie Terman | Mar 29, 2026 | Blog

Right, so I was chatting with Lucas the other day – you know, Lucas from marketing – about this whole AI personalization thing. We were geeking out about how email marketing is evolving, moving way beyond just segmenting lists into ‘men aged 25-35 who like...

LinkedIn Ads: Cracking the Code with Dynamic Creative

by Marcie Terman | Mar 27, 2026 | Blog

Right, so, I recently had a fascinating chinwag with Lewis, a seasoned digital marketing guru, about leveraging LinkedIn Ads for maximum impact. We delved deep into the world of Dynamic Creative Optimization (DCO), and honestly, my mind is still buzzing. Forget static...