Marcie Terman

X Marks the Spot: Co-Creating Content on Twitter

by Marcie Terman | Apr 10, 2026 | Blog

So, I was chatting with Sebastian the other day, and we got deep into how to really leverage Twitter – sorry, X – for business. Not just the usual broadcasting stuff, but how to actually involve your audience in creating content. It’s all about building a...

Unlocking CRM Potential: How Psychographics Transformed Our Customer Relationships

by Marcie Terman | Apr 9, 2026 | Blog

Right, let me tell you about a game-changer we discovered – integrating psychographic data into our existing CRM. I know, it sounds a bit technical, but trust me, the payoff is enormous. We were already using a CRM system, of course, diligently tracking leads and...

Email Alchemy: Turning Data into Digital Storytelling

by Marcie Terman | Apr 8, 2026 | Blog

Right, let’s dive into something I’ve been geeking out about lately: personalised storytelling in email marketing. I was chatting with Zachary the other day, a total email marketing whiz, and we got onto the topic of how AI is completely revolutionising...

X Marks the Spot: Real-Time Market Insights

by Marcie Terman | Apr 7, 2026 | Blog

Right, so I was chatting with Luca the other day, and we were diving deep into how businesses are using X (formerly Twitter, for those playing catch-up) for proper, real-time market research. It’s not just about posting witty tweets anymore; it’s about actively...

Unlocking Partnership Potential: How Audience Segmentation Supercharges Collaborations

by Marcie Terman | Apr 6, 2026 | Blog

Right, let’s talk partnerships. Not just any partnerships, but the kind that explode your market reach and feel, well, right. I’ve spent a good chunk of my career navigating the partnership landscape, and I’ve learned a crucial lesson:...