Marcie Terman

X Marks the Spot: Real-Time Market Insights

by Marcie Terman | Apr 7, 2026 | Blog

Right, so I was chatting with Luca the other day, and we were diving deep into how businesses are using X (formerly Twitter, for those playing catch-up) for proper, real-time market research. It’s not just about posting witty tweets anymore; it’s about actively...

Unlocking Partnership Potential: How Audience Segmentation Supercharges Collaborations

by Marcie Terman | Apr 6, 2026 | Blog

Right, let’s talk partnerships. Not just any partnerships, but the kind that explode your market reach and feel, well, right. I’ve spent a good chunk of my career navigating the partnership landscape, and I’ve learned a crucial lesson:...

My AI-Powered LinkedIn Journey: From Time Sink to Strategic Goldmine

by Marcie Terman | Apr 5, 2026 | Blog

Right, let’s talk LinkedIn. For years, it felt like a necessary evil, a place to update my CV and maybe passively network. But lately, it’s become a serious engine for new business, all thanks to a little help from our friends: AI-powered automation tools....

Email Magic: AI’s Personal Touch

by Marcie Terman | Apr 3, 2026 | Blog

Okay, so picture this: I was chatting with Madison the other day, and we got completely geeked out about the future of email marketing. We weren’t talking about tired old batch-and-blast strategies, but about something far more exciting: hyper-personalisation...

Unlocking Competitive Advantage: My Journey Beyond Demographics with Psychographic Profiling

by Marcie Terman | Apr 2, 2026 | Blog

For years, I clung to the comfort of demographics. Age, location, income – these felt like solid ground in the ever-shifting sands of marketing. We’d craft campaigns aimed at ‘women aged 25-35 in London, earning £30,000+’, and then scratch our heads when the results...