Marcie Terman

Unlocking LinkedIn: Data-Driven Insights for Ethical Lead Generation

by Marcie Terman | Jul 18, 2025 | Blog

Right, so I’ve been diving deep into the world of ethical lead generation on LinkedIn, and honestly, it’s been a real eye-opener. Forget the spammy sales pitches; we’re talking about building genuine relationships and providing real value. My focus?...

LinkedIn Automation: Connection Without the Creep Factor

by Marcie Terman | Jul 17, 2025 | Blog

Right, so, I was chatting with Nicholas the other day – he’s a bit of a LinkedIn whiz, always finding new ways to drum up business. We got onto the topic of automated outreach, you know, those tools that help you send out connection requests and messages en masse....

Riding the LinkedIn Wave: My Experiments with Newsletters and Algorithm Taming

by Marcie Terman | Jul 16, 2025 | Blog

Right, let’s talk LinkedIn. For a long time, I viewed it as a digital CV repository, a place to passively exist and maybe endorse a skill or two. But then I saw the light, or rather, the algorithm. I realised the platform’s potential for generating actual...

Unlocking Personalisation: An Interview on AI and Social Insights

by Marcie Terman | Jul 15, 2025 | Blog

Right, let’s dive into a fascinating topic: how AI, fuelled by social media insights, is revolutionising personalised recommendations. I recently had a cracking chat with Lydia, a data scientist who’s knee-deep in this stuff. I wanted to pick her brains...

Turning Facebook Sentiment into Brand Gold: My Reputation Management Journey

by Marcie Terman | Jul 14, 2025 | Blog

Right, let’s talk Facebook. Not just endlessly scrolling, but actually using it to boost your business. I’ve spent a fair bit of time recently delving into the power of sentiment analysis on Facebook, specifically how it can be used to actively monitor and...