Marcie Terman

AI to the Rescue: Banishing Email Churn, One Personalised Message at a Time

by Marcie Terman | Nov 20, 2025 | Blog

Right, let’s talk about something that keeps every email marketer up at night: churn. You nurture your list, craft compelling campaigns, and then… poof! Subscribers vanish. But what if you could see that churn coming and stop it in its tracks? That’s...

Crafting Connections: My Journey to Strengthening Brand Loyalty Through Psychographics

by Marcie Terman | Nov 19, 2025 | Blog

Hello there! As a writer deeply immersed in the world of branding, I’ve spent countless hours exploring the nuances of brand voice and its impact on customer relationships. Today, I want to share my experiences with you, focusing on how understanding...

From Tweets to Triumphs: My Journey Designing X Campaigns That Convert

by Marcie Terman | Nov 18, 2025 | Blog

Right, let’s talk about X – or Twitter as some of us still stubbornly call it! – and how I’ve been using it to whip up a frenzy of engagement and, crucially, generate real leads. We’re diving deep into the world of gamified campaigns, and I’m going...

Unlock Your CRM: Go Beyond Demographics!

by Marcie Terman | Nov 17, 2025 | Blog

So, I was chatting with Jamie the other day, and we got onto the topic of CRM – Customer Relationship Management. We were discussing the usual stuff: lead tracking, sales pipelines, and all that jazz. But then Jamie dropped a bomb: “It’s all a bit…flat,...

From Broad to Laser-Focused: My Deep Dive into Niche Domination with Segmentation

by Marcie Terman | Nov 16, 2025 | Blog

Right, let’s talk about something that’s been buzzing in my brain – and hopefully will soon be buzzing in yours too: audience segmentation. I’ve just finished researching a piece called “From Broad to Laser-Focused: Examples of Successful Niche Marketing...