Marcie Terman

Walking the Tightrope: My Journey with Hyper-Personalised Content on LinkedIn (Without Being Creepy)

by Marcie Terman | Dec 28, 2025 | Blog

Right, let’s talk about LinkedIn. Not just the obligatory profile update every six months, but seriously harnessing its power for business generation. And specifically, let’s dive into the murky-but-potentially-amazing world of hyper-personalised content...

X Marks the Spot: Ethical Ads & Business Growth

by Marcie Terman | Dec 27, 2025 | Blog

Right, let’s dive in. I recently had a fascinating chat with Oscar, a real whizz when it comes to navigating the world of targeted advertising on X (formerly Twitter). We chewed the fat, delving deep into how to harness X’s power for business growth, all...

My Journey into AI-Powered Email Personalisation: Subject Lines and Send Times

by Marcie Terman | Dec 26, 2025 | Blog

Right, so I’ve been diving deep into the fascinating world of AI-driven email optimisation, specifically focusing on crafting truly personalised experiences. It’s not just about slapping a name into the subject line anymore; we’re talking about leveraging AI to...

My X Experiment: Turning Employees into Brand Champions (and Generating Business!)

by Marcie Terman | Dec 25, 2025 | Blog

Right, let’s talk about something I’ve been diving deep into lately: X-driven employee advocacy programmes. Now, I know what you might be thinking – another social media gimmick? But trust me, when done right, this isn’t just about vanity metrics....

Chatbot Brilliance: Facebook Messenger’s Untapped Potential

by Marcie Terman | Dec 24, 2025 | Blog

Right, so I was chatting with Charlotte the other day – she’s a bit of a marketing whizz – and we got onto the topic of Facebook. Not just posting cat videos and liking memes, but really using it to generate new business. We specifically dived deep into the realm of...