Marcie Terman

Cracking the Code: AI and Behavioural Segmentation on Social Media

by Marcie Terman | Dec 5, 2024 | Blog

Yesterday, I had the most enlightening chat with Jamie, a digital marketer friend who’s been diving deep into the world of AI and behavioural segmentation. Over a cup of coffee, Jamie shared how they’ve been harnessing AI to better understand online patterns and...

Unlocking the Future: Personalising Social Media Customer Support with AI

by Marcie Terman | Dec 4, 2024 | Blog

When I first heard about personalising social media customer support with AI, I was intrigued. It seemed like a futuristic blend of technology and human touch, a combination that promised to revolutionise the way businesses interact with their customers. To delve...

Decoding Social Media ROI: A Chat Over Coffee

by Marcie Terman | Dec 3, 2024 | Blog

I recently caught up with my friend Sam, who is a social media whiz, to pick their brain about an article they’d read: “Top 10 Metrics to Track for Ensuring Maximum ROI on Social Media Advertising”. We met at our favourite coffee shop, a cosy little...

Mastering the Art of AI-Driven Social Media Responses: A Personal Journey

by Marcie Terman | Dec 2, 2024 | Blog

Embarking on the adventure of automating social media responses with AI was a game-changer for me. It was like having a digital assistant that never sleeps, ready to handle the deluge of messages that often left me feeling overwhelmed. Here’s how I navigated the...

Unlocking the Power of AI: A Chat on Personalising Social Media Ads

by Marcie Terman | Nov 30, 2024 | Blog

Recently, I had the opportunity to sit down with Emma, a digital marketing whiz whose company has been making waves by using artificial intelligence to fine-tune social media advertising. The concept of AI-driven audience segmentation is fascinating, and Emma’s...