Right, let’s talk about something that’s been buzzing in my brain – and hopefully will soon be buzzing in yours too: audience segmentation. I’ve just finished researching a piece called “From Broad to Laser-Focused: Examples of Successful Niche Marketing...
Decoding Email Magic: Personalisation on Steroids!
Right, so I recently snagged an interview with Kiera, the marketing whiz behind [Company Name]’s frankly bonkers conversion rate increase (that X% jump was real!). We were chatting about their winning ‘Case Study: How [Company Name] Achieved [X]% Increase...
X Marks the Spot: Event Promotion Reimagined
So, I was chatting with Samantha the other day, you know, about all things event marketing and, of course, X (formerly Twitter). We were bouncing around ideas on how to truly connect with people, especially in the often-noisy world of event promotion. It struck me how...
Cracking the Code: My Journey to Hyper-Personalised Mobile Experiences
Right, let’s talk about something I’m genuinely excited about: mobile-first personalisation. It’s not just a buzzword; it’s the future of how we connect with users online, especially when they’re glued to their phones. And the key?...
LinkedIn Automation: My Chat with Molly About AI Superpowers
So, I was grabbing a coffee with Molly the other day, and the conversation naturally drifted towards the ever-evolving world of LinkedIn. Molly’s been trying to boost her business development efforts, and she’s been particularly intrigued by the promise of...
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