Marcie Terman

Diving Deep: Real-Time Email Magic with Dynamic Content

by Marcie Terman | Nov 4, 2025 | Blog

Right, let’s talk about something I’m genuinely excited about: dynamic email content. We’re not just sending out generic blasts anymore; we’re crafting individualised experiences, all thanks to the power of real-time data and a little sprinkle...

Unlock Your Website’s Potential: Personalisation Through Segmentation

by Marcie Terman | Nov 3, 2025 | Blog

I recently sat down with Demi, a marketing whiz with a knack for understanding online audiences, to pick her brain about audience segmentation. We were chatting about how crucial it is for website owners to really know their visitors, and how that knowledge can...

Unlocking Tomorrow: How Predictive Segmentation Turns Insights into Market Dominance

by Marcie Terman | Nov 2, 2025 | Blog

Right, let’s talk about the crystal ball of business: predictive segmentation. I’ve spent a good chunk of my career diving deep into data, and I can tell you, when it comes to understanding your audience and anticipating what they’ll do next, accurate...

Email Alchemy: Turning Data into Delight!

by Marcie Terman | Nov 1, 2025 | Blog

Right, let me tell you about an absolutely fascinating conversation I had with Grace the other day. We were brainstorming about truly personalised email marketing, way beyond the usual ‘Hi [Name]’ stuff. We were diving deep into AI and data, trying to...

Facebook Fun: AR Filters and Business Buzz!

by Marcie Terman | Oct 31, 2025 | Blog

So, I was chatting with Reece the other day about Facebook, not just about cat videos and holiday snaps, but about how businesses can actually use it to get new customers. Reece, bless him, was a bit skeptical at first. “Isn’t Facebook just…...