Right, so I was chatting with Amber the other day, and we were bouncing around ideas about how to really get Facebook working harder for businesses. Not just the usual ads and posts, but something that grabs attention and keeps people coming back. We landed, quite...
Cracking the Code: Dynamic Pricing & the Loyal Customer
Right, let’s dive in. I recently had a fascinating chat with Jay, a data scientist who’s been knee-deep in the world of dynamic pricing and personalised offers. I wanted to understand how AI can truly transform the post-purchase experience and turn...
Stopping the Churn: AI’s Personalised Email Rescue!
Right, let’s dive into something seriously cool: how we’re using AI to not just send emails, but to actually predict and prevent customers from leaving. I recently had a cracking chat with Amelie, a data whizz, about exactly this. Her insights were...
Level Up Your Leads: Gamifying X for Business Growth
Right, so, picture this: I’m perched on a comfy beanbag (metaphorically, of course, because deadlines don’t respect comfort), mug of lukewarm tea in hand, ready to pick the brain of Laura, our resident gamification guru. We’re tackling a seriously hot...
My Segmentation Salvation: How Psychographics Transformed My Content
Right, let me tell you about a proper content marketing wake-up call I had. For ages, I was churning out blog posts, ebooks, the whole shebang, and while the numbers weren’t terrible, they certainly weren’t setting the world on fire. I was scratching my...
Email Magic: From Boring to Brilliant!
Cracking the Code: Dynamic Pricing & the Loyal Custom…
Stopping the Churn: AI’s Personalised Email Rescue!…
Level Up Your Leads: Gamifying X for Business Growth
My Segmentation Salvation: How Psychographics Transformed…
Unlock Content Gold: The Power of Knowing Your Audience
X Marks the Spot: Personalisation Without the Privacy Pan…
Privacy-Preserving Personalisation: My Deep Dive into Fed…
Beyond the Numbers: How Psychographics Unlock Hyper-Perso…
Unlocking Untapped Potential: Storytelling and the Compet…
