Right, let’s talk about something I’m genuinely passionate about: leveraging Facebook data to fuel a truly effective content strategy. It’s not just about posting pretty pictures and hoping for the best; it’s about understanding your audience on a...
Video Killed the Cold Call: My Chat About LinkedIn Sales Navigator & Personalised Video
Right, so I sat down with Molly the other day, a total whizz when it comes to lead generation. We were chewing the fat about innovative ways to drum up new business on LinkedIn, and I got her to spill the beans on something she’s been killing it with: personalised...
Email’s Next Level: Personalisation Without the Privacy Panic!
So, I recently had a fascinating chat with Harriet, a data scientist deep in the weeds of machine learning, about the future of email. And let me tell you, the future isn’t just about fancy templates; it’s about truly understanding each recipient without...










