Marcie Terman

Facebook Whispers: Turning Social Listening into Gold

by Marcie Terman | Oct 10, 2025 | Blog

Alright, folks, let’s dive into something truly fascinating: how businesses are using Facebook, not just for posting cute cat videos (though those are essential, let’s be honest), but for actually listening to what customers are saying and turning that...

Beyond Demographics: Unleashing Loyalty Through Shared Values

by Marcie Terman | Oct 9, 2025 | Blog

So, I was chatting with Emily the other day, and we got onto the topic of how brands are really connecting with their customers these days. We weren’t just talking about fleeting trends, but deep, lasting loyalty. You know, the kind where customers become...

Decoding Decisions: Psychographics in B2B CRM

by Marcie Terman | Oct 8, 2025 | Blog

Right, let’s dive into something fascinating: how understanding why your B2B customers tick, rather than just what they do, can revolutionise your CRM and, frankly, your whole business. I recently had a cracking chat with Emma, a seasoned CRM strategist, who’s...

Decoding Minds, Not Just Faces: My Chat with Georgia on Psychographics

by Marcie Terman | Oct 7, 2025 | Blog

Okay, so I was catching up with Georgia the other day – she’s a whizz in public relations and communications, you know, the kind of person who can smooth over any crisis with a perfectly crafted message. We got talking about the usual, latest campaigns, flops...

Turning Twitter Troubles into Triumphs: A Crisis Comms Masterclass

by Marcie Terman | Oct 6, 2025 | Blog

Right, let’s dive in! Today, I’m chatting with Sofia, a seasoned crisis communications expert, about how to leverage X (formerly Twitter) to not just survive a reputational crisis, but actually thrive and build stronger customer relationships. It’s a real...