Right, let’s talk personalised email campaigns. We all know the game – blasting out generic offers just doesn’t cut it anymore. Customers are savvy; they expect more. They want to feel understood, like their individual needs are being met. That’s where AI...
LinkedIn Gold: Mining Data for Sales Success
Right, let’s talk LinkedIn and how we can actually make it pay the bills, shall we? I recently had a cracking chat with Skye, a proper LinkedIn whizz, about how to move beyond just collecting connections and actually turn them into paying customers. Her...
AI’s Email Magic: Predicting Churn & Saving the Day
Right, so I recently sat down with Mia, a whizz in customer retention, to chew the fat about something seriously cool: how AI and email are teaming up to stop customers from jumping ship. We’ve all been there, a niggling issue with a service that, left...
Unlock LinkedIn Gold: Dynamic Ads That Actually Convert
Right, so yesterday I was chatting with Tia, a marketing guru I know, about LinkedIn ads and how to really make them sing. We weren’t talking about just slapping up a generic ad and hoping for the best. No, we were diving deep into Dynamic Creative Optimization...
Crystal Gazing with X Data: A Personalised Future
Right, let’s dive in. I was chatting with Logan the other day about some genuinely exciting stuff – how we can use “X” data (think social media posts, interactions, profile information…that kind of thing) to really understand our customers and, crucially, predict what...
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