Right, so I was chatting with Charlotte the other day – she’s a whizz with digital marketing, always trying to squeeze every last drop of potential out of social platforms. We got talking about X (formerly known as that bird app) and how it can be more than just...
X Marks the PR Spot: A Repurposing Adventure!
Right, so picture this: I was grabbing a coffee with Ethan the other day, picking his brain about all things PR and X (you know, the platform formerly known as Twitter). We were kicking around ideas on how to really leverage media coverage shared on X, turning it into...
Segmentation Secrets: Unlocking Content Marketing Gold
So, I was chatting with Jodie the other day – she’s a wizard when it comes to content strategy – and we got onto the topic of audience segmentation. You know, that often-overlooked but oh-so-powerful tool that can truly transform your content marketing....
Scaling My Facebook Group: From Cozy Corner to Business Powerhouse
Right, let me tell you about my journey – a journey from a small, intimate Facebook group to a thriving ecosystem that actually generates real leads and solid business. It wasn’t always easy, but with a bit of elbow grease, a sprinkle of smarts, and a lot of...










