Persona Power-Up: LinkedIn Lead Gen Secrets Revealed!

Persona Power-Up: LinkedIn Lead Gen Secrets Revealed!

So, I recently had a cracking chat with Gracie, a marketing whizz I’ve admired for ages, about innovative ways to use LinkedIn for new business. We dove deep, but what really stuck with me was her absolute mastery of hyper-personalised content. I’m talking...
Chatbots & Happy Customers: A Messenger Revolution

Chatbots & Happy Customers: A Messenger Revolution

Right, so, I had a proper chinwag with Dominic the other day about something that’s been buzzing in my head – how to use Facebook Messenger for customer service and, you know, actually get more business through it. It’s not just about replying to messages;...
Facebook Employee Advocacy: Cracking the Code!

Facebook Employee Advocacy: Cracking the Code!

Right, let’s talk Facebook and turning our employees into brand champions! I was chatting with Callum the other day about this, specifically around setting up an employee advocacy program. It’s about so much more than just asking people to share company...