Marcie Terman

Stop Throwing Money Away: My Journey to Optimized Advertising Spend with Audience Segmentation

by Marcie Terman | Mar 15, 2026 | Blog

Right, let’s talk about something that used to keep me up at night: advertising spend. Specifically, the feeling that half of it was vanishing into thin air. I’m sure many marketers can relate. We’d run campaigns, see some results, but always with...

Unlocking Conversions: My Chat with Rachel About Facebook Influencers

by Marcie Terman | Mar 14, 2026 | Blog

Okay, so I recently sat down with Rachel, a whiz when it comes to Facebook marketing, to pick her brain about using influencers to actually generate new business. We weren’t just talking likes and shares; we were diving deep into how to convert awareness into...

Level Up Your Leads: Employee Advocacy on LinkedIn Reimagined

by Marcie Terman | Mar 13, 2026 | Blog

Right, let’s dive in! I recently had a fascinating chat with Dominic, a seasoned marketing strategist, about something that’s been buzzing in my mind: how to really make employee advocacy programs on LinkedIn sing. We’re not just talking about...

Loyalty’s Secret Sauce: Personalisation

by Marcie Terman | Mar 12, 2026 | Blog

Right, let’s dive in! I recently had a fascinating chat with Harrison, a marketing whizz who’s been knee-deep in personalisation strategies for years. We were chewing over the benefits of accurate audience segmentation and psychographic profiling, specifically...

Hyper-Personalized Onboarding: My Deep Dive into AI-Powered Email Magic

by Marcie Terman | Mar 11, 2026 | Blog

Right, so, I’ve been wrestling with the beast that is onboarding for a while now. We all know the drill: new user signs up, gets bombarded with generic emails, and then promptly forgets we exist. We’ve all been there, both as the sender and the recipient....