

Right, so I sat down with Edward the other day, a real whiz when it comes to AI and marketing, to pick his brain about something that’s been buzzing in my head: how can small, local businesses use the power of personalised recommendations to really compete with...

Neighbourhood Nosh: Facebook Fame, One Street at a Time
Right, so, I recently sat down with Josh, owner of ‘The Corner Bistro’ down the road, to pick his brains about something pretty cool: how he’s absolutely smashed it using a hyperlocal Facebook group to basically turn his restaurant into the place to...

Feeling the Pulse: Sentiment on Facebook for Business Growth
Right, let’s dive into something really exciting – using sentiment analysis on Facebook to not just protect your reputation, but actually generate new business. I was chatting with Samantha the other day about this, and it sparked some seriously innovative ideas....

Decoding LinkedIn: From Vanity Metrics to Value-Driven Engagement
Right, so I sat down with Alicia the other day, a proper LinkedIn whizz, to pick her brains about something that’s been bugging me: how to really use LinkedIn analytics to boost business, not just rack up likes. We dived deep into ‘Hyper-Personalized...
