Marcie Terman

Mastering Social Media Campaigns: A Journey in Customer Acquisition

by Marcie Terman | Oct 19, 2024 | Blog

Navigating the realm of social media for customer acquisition can feel like embarking on an epic quest. I remember my own initiation into this world, armed with little more than curiosity and a smartphone. Now, after numerous campaigns, I’ve crafted a...

Crafting a Distinctive Brand Voice: A Journey through Style Guides

by Marcie Terman | Oct 18, 2024 | Blog

When I sat down with Alex, a seasoned social media strategist, I anticipated a straightforward discussion about creating a brand voice style guide. What unfolded was a rich tapestry of insights into how a well-crafted guide can elevate a brand’s social media...

Unlocking Creativity: How Incentives Can Turn Followers into Content Creators

by Marcie Terman | Oct 17, 2024 | Blog

Hey there! I recently caught up with my friend Jamie over a steaming cup of coffee, and we got into an intriguing discussion about how brands can motivate their followers to create content. Jamie had just attended a captivating workshop titled “Incentivizing...

Crafting Compelling Short-form Videos: A Chat Over Coffee

by Marcie Terman | Oct 16, 2024 | Blog

The other day, I found myself in the heart of a bustling café, catching up with my friend Alex who recently ventured into the world of social media strategy. Over a steaming cup of cappuccino, Alex shared some fascinating insights on how they’ve been crafting...

Unlocking Community Engagement: Mastering Social Media Challenges

by Marcie Terman | Oct 15, 2024 | Blog

Embarking on the journey of using social media challenges to engage and grow an online community was an enlightening experience for me. As someone who has spent considerable time building an online presence, I can confidently say that social media challenges are a...