Marcie Terman

Crafting Compelling Short-form Videos: A Chat Over Coffee

by Marcie Terman | Oct 16, 2024 | Blog

The other day, I found myself in the heart of a bustling café, catching up with my friend Alex who recently ventured into the world of social media strategy. Over a steaming cup of cappuccino, Alex shared some fascinating insights on how they’ve been crafting...

Unlocking Community Engagement: Mastering Social Media Challenges

by Marcie Terman | Oct 15, 2024 | Blog

Embarking on the journey of using social media challenges to engage and grow an online community was an enlightening experience for me. As someone who has spent considerable time building an online presence, I can confidently say that social media challenges are a...

Listening In: Decoding Customer Needs and Outpacing Competitors

by Marcie Terman | Oct 14, 2024 | Blog

Greetings, fellow business enthusiasts! Today, I’m excited to take you on a journey through the fascinating world of social listening and competitor analysis. These are not just buzzwords in the marketing sphere but potent strategies that can transform your business...

Finding the Sweet Spot: A Chat on Balancing Automation and Human Touch in Customer Service

by Marcie Terman | Oct 13, 2024 | Blog

The other day, I had a fascinating conversation with Alex, a friend who works in customer relations for a mid-sized tech company. We were sitting at our favourite coffee shop, and the topic of how businesses are navigating the tricky waters of automation and...

Influencer Marketing: The Silent Powerhouse of Modern Business

by Marcie Terman | Oct 13, 2024 | Blog

Influencer marketing is so much more than people grimacing during selfies in front of a new restaurant. While that might be the image that pops into your head, the reality is far more sophisticated. In our hyper-aggressive sales environment, where gatekeepers...