Marcie Terman

Unleashing the Magic: The Power of Storytelling in Social Media Marketing

by Marcie Terman | Aug 2, 2024 | Blog

I still remember the day I stumbled upon the power of storytelling in social media marketing. It was an ordinary Tuesday, and I was scrolling through Instagram, sipping my morning coffee. Suddenly, a post caught my eye—a heartwarming story about a small bakery that...

How Brands Turned Fans into Marketers: A Deep Dive into User-Generated Content

by Marcie Terman | Aug 2, 2024 | Blog

I can still remember the first time I stumbled upon a brand that had masterfully leveraged user-generated content (UGC) on social media. It was like a lightbulb moment; I realised that the most authentic and impactful marketing didn’t come from the brand itself...

Cracking the Code: Advanced Demographic Segmentation Techniques Using AI for Social Media Marketing

by Marcie Terman | Aug 2, 2024 | Blog

Have you ever felt like your social media marketing efforts were like throwing spaghetti at the wall to see what sticks? I certainly did until I discovered the magic of advanced demographic segmentation using AI. Let me take you on a fascinating journey through the...

Staying Ahead of the Game: Employing AI for Real-Time Competitor Activity Monitoring on Social Platforms

by Marcie Terman | Aug 2, 2024 | Blog

The world of social media can be a battlefield. Competitors are always on the move, launching campaigns, engaging with audiences, and generating content at breakneck speed. Keeping track of all this activity manually is not just exhausting; it’s practically...

Revolutionising Influencer Marketing with AI-Driven Personalisation

by Marcie Terman | Aug 2, 2024 | Blog

Stepping into the world of influencer marketing has always felt like navigating a vast and bustling marketplace. The sheer volume of voices, each clamouring for attention, can be overwhelming. But what if I told you there’s a way to cut through the noise and make your...