Marcie Terman

Unlocking Marketing Magic with Influencer Insights

by Marcie Terman | Aug 2, 2024 | Blog

I remember sitting at my desk, a cup of steaming coffee in hand, pondering the next step for our marketing strategy. We were doing okay, but I knew we could do better. The answer, as it turned out, lay in the power of influencer insights. Let me take you through my...

Harnessing AI to Identify Influencers and Track Their Impact: A Journey

by Marcie Terman | Aug 2, 2024 | Blog

Embarking on the journey of leveraging artificial intelligence to identify influencers and track their impact has been an eye-opening experience. I’m excited to share my insights and guide you through the steps I took to navigate this fascinating intersection of...

Mastering A/B Testing: A Journey to Optimising Social Media Ad Campaigns

by Marcie Terman | Aug 2, 2024 | Blog

When I first heard about A/B testing, it sounded like a mystical tool that only data wizards could wield. Fast forward a few months, and it’s become an integral part of my social media ad campaigns. Today, I’ll walk you through my adventure with A/B testing and how it...

Harnessing AI for Ultimate Social Media Engagement

by Marcie Terman | Aug 2, 2024 | Blog

As someone who’s always been passionate about leveraging technology for better outcomes, my recent foray into using AI to analyse and optimise social media engagement strategies has been nothing short of revelatory. I’m thrilled to share my journey, offering insights...

Unlocking Accessibility: How AI Transformed My Visual Content

by Marcie Terman | Aug 2, 2024 | Blog

Last month, I embarked on an enlightening journey to make my visual content more accessible using AI tools. As someone who constantly creates and shares visual media online, I felt a deep responsibility to ensure that my content was inclusive. Here’s a detailed...