Marcie Terman

Listening to the Buzz: Unpacking AI-Powered Social Listening for Community Management

by Marcie Terman | Oct 5, 2024 | Blog

The other day, I had the pleasure of sitting down with Jamie, a community manager at a thriving tech start-up, to chat about the fascinating world of AI-powered social listening. As we sipped on our favourite brews, Jamie shared insights that opened my eyes to how AI...

Harnessing the Power of Seasonal and Event-Based Marketing on Social Media

by Marcie Terman | Oct 4, 2024 | Blog

As an avid e-commerce enthusiast, I’ve always been fascinated by the ever-evolving landscape of online marketing. It’s a world where trends change as swiftly as the seasons, and staying ahead of the curve can make all the difference. Over the years, I’ve found that...

Unleashing the Power of Hashtags: Taking Your Social Media Contests to the Next Level

by Marcie Terman | Oct 3, 2024 | Blog

I still remember the first time I decided to run a social media contest. I was both excited and a tad overwhelmed by the possibilities. The potential to engage with my audience and expand my reach was tantalising, yet the intricacies of social media strategy were...

A Coffee Chat on Using Machine Learning to Find Niche Audiences on Social Media

by Marcie Terman | Oct 2, 2024 | Blog

I recently sat down with my friend Alex over a cup of coffee, eager to dive into an intriguing conversation about leveraging machine learning to identify and target niche audiences on social media. Alex’s expertise in this area is something I’ve always...

Unlocking the Secrets: Measuring the ROI of Influencer Partnerships on Social Media

by Marcie Terman | Oct 1, 2024 | Blog

Recently, I had the pleasure of sitting down with my friend Anna, who has been working tirelessly in the social media marketing world. We delved into the often puzzling task of measuring the return on investment (ROI) of influencer partnerships. Our chat was both...