Marcie Terman

Mastering ROI: Real-Life Social Media Advertising Triumphs

by Marcie Terman | Aug 2, 2024 | Blog

Exploring the world of social media advertising can feel like navigating a labyrinth. That’s exactly how I felt before I stumbled upon a few inspiring case studies of brands that not only found their way but also thrived, maximising their return on investment (ROI) in...

Harnessing AI-Powered Sentiment Analysis to Revolutionise Customer Interactions on Social Channels

by Marcie Terman | Aug 2, 2024 | Blog

When I first heard about AI-powered sentiment analysis, I was sceptical. Could a machine really understand the nuances of human emotion in text? But as I delved deeper, I realised the immense potential it holds for improving customer interactions on social channels....

Maximising Social Media Success: Harnessing AI to Benchmark Against Competitors

by Marcie Terman | Aug 2, 2024 | Blog

It was a regular Tuesday morning when I first decided to dive into the world of social media benchmarking. As someone who manages multiple social media accounts, I had always been curious about how my performance stacked up against my competitors. I knew that...

Level Up Your Online Community with Gamification

by Marcie Terman | Aug 2, 2024 | Blog

When I first embarked on the journey of enhancing participation in my online community, I was intrigued by the concept of gamification. It seemed like the perfect solution to foster engagement and make the entire experience more enjoyable for members. After extensive...

Unlocking the Power of Cross-Platform Strategies: My Journey Through Social Media and E-commerce Integration

by Marcie Terman | Aug 2, 2024 | Blog

When I first dabbled in the world of e-commerce, I quickly realised that simply having a great product or service wasn’t enough. To truly make an impact, I needed to harness the power of social media and coordinate it seamlessly with my e-commerce efforts....