Marcie Terman

Cracking the Code: Using AI to Find and Reach Niche Audiences on Social Media

by Marcie Terman | Nov 19, 2024 | Blog

Last week, I had a fascinating catch-up with my friend Alex, who has been diving deep into the world of AI-driven marketing. Over a cup of coffee, they shared their experience of using artificial intelligence to identify and target niche audiences on social media. As...

Cracking the Code of Customer Emotion: A Chat on Sentiment Analysis

by Marcie Terman | Nov 18, 2024 | Blog

Last week, I had an enlightening conversation with my friend Alex, who recently finished a project using sentiment analysis to refine marketing messages. Over a cup of coffee, Alex shared their journey and insights on how they harnessed customer sentiment to fine-tune...

Crafting a Brand Persona with Stories and Live Video Content

by Marcie Terman | Nov 17, 2024 | Blog

When I first embarked on the journey of building a brand personality, the challenge seemed daunting. The digital landscape was awash with content, and the competition was fierce. Yet, through trial and error, I discovered that the secret lay in crafting consistent...

Finding Your Voice: Auditing and Refining Your Brand for Social Media Success

by Marcie Terman | Nov 16, 2024 | Blog

Navigating the world of social media can feel like attempting to communicate in a bustling marketplace – there are countless voices, and it’s easy for yours to get lost in the noise. When I first embarked on the journey to audit and refine my brand voice, the...

Harnessing the Power of Local Hashtags: A Chat with Sarah, the Savvy Social Media Manager

by Marcie Terman | Nov 15, 2024 | Blog

I recently sat down with Sarah, a seasoned social media manager who has mastered the art of using local hashtags to attract customers in specific geographic areas. Her approach is simple yet effective, and I was eager to share her insights with you all. Our...