Marcie Terman

Cracking the Code of Consistent Brand Voice on Social Media

by Marcie Terman | Nov 12, 2024 | Blog

Over a cup of coffee at the local café, I found myself in a fascinating conversation with my friend Alex, a digital marketing strategist who has a knack for creating distinctive brand voices. We were discussing the importance of maintaining a consistent voice across...

Live Videos vs. Stories: A Casual Coffee Chat on Customer Interaction

by Marcie Terman | Nov 11, 2024 | Blog

Last Thursday, I found myself nestled in the corner of my favourite coffee shop, sipping a frothy cappuccino while engaging in a fascinating discussion with my friend, Emma. Emma is a digital marketing enthusiast, and we were dissecting the age-old debate in the world...

Unlocking Precision: How AI Transformed My Social Media Campaigns

by Marcie Terman | Nov 10, 2024 | Blog

When I first ventured into the realm of social media marketing, my approach to audience segmentation was rudimentary at best. Like many, I relied heavily on basic demographic data and some intuition. However, it wasn’t long before I realised that this method was akin...

Streaming Success: Transforming Real-Time Engagement into Sales

by Marcie Terman | Nov 9, 2024 | Blog

A few days ago, I caught up with my friend Alex over coffee. Alex has been diving headfirst into the world of live streaming, particularly focusing on how it turns real-time social media engagement into instant sales opportunities. Being a bit of a marketing...

Unlocking the Power of Personalised Chatbots: A Conversation with an Expert

by Marcie Terman | Nov 8, 2024 | Blog

The other day, I had the chance to sit down with my friend Alex, who’s something of a wizard when it comes to using customer data for customising social media chatbot responses. Over a cup of coffee, we delved into the nitty-gritty of how businesses can harness this...