Marcie Terman

Navigating the Maze: Overcoming Challenges in Implementing Personalised Social Media Chatbots

by Marcie Terman | Aug 2, 2024 | Blog

When I first ventured into the realm of personalised social media chatbots, I was both excited and daunted by the potential hurdles. My journey was akin to navigating a complex maze, with each twist and turn presenting unique challenges. However, armed with...

Seeing the Future: Predictive Analytics on Social Media

by Marcie Terman | Aug 2, 2024 | Blog

Embarking on the journey of predictive analytics to anticipate customer behaviour on social media felt like opening a treasure chest of insights. As someone who has always been fascinated by the intersection of data and human behaviour, diving into this realm was...

Boosting Story Engagement with Interactive Features: My Journey with Polls, Questions, and Quizzes

by Marcie Terman | Aug 2, 2024 | Blog

Let me take you on a journey through my recent experiment with interactive features in my stories. As a writer constantly seeking ways to connect more deeply with my audience, I decided to incorporate polls, questions, and quizzes. Here’s how it went and how you...

Creating Engaging Instagram Stories for Your Business: A Step-by-Step Guide

by Marcie Terman | Aug 2, 2024 | Blog

If you’re anything like me, you probably found the idea of creating Instagram Stories for your business a tad intimidating at first. But I promise you, it’s easier than it seems, and once you get the hang of it, it’s quite enjoyable. Let me take you through the steps...

Building Trust in 280 Characters: How Brand Voice Shapes Customer Relationships on Social Media

by Marcie Terman | Aug 2, 2024 | Blog

One of the most enlightening experiences of my career has been delving into the intricate relationship between brand voice and customer trust on social media. It’s a journey that combines psychology, marketing, and a dash of creativity. Let me take you through...