Marcie Terman

Unlocking the Secrets: Measuring the ROI of Influencer Partnerships on Social Media

by Marcie Terman | Oct 1, 2024 | Blog

Recently, I had the pleasure of sitting down with my friend Anna, who has been working tirelessly in the social media marketing world. We delved into the often puzzling task of measuring the return on investment (ROI) of influencer partnerships. Our chat was both...

Unlocking the Magic of Social Media Chatbots: A Cuppa Chat with a Pro

by Marcie Terman | Sep 30, 2024 | Blog

It was one of those rare sunny afternoons, and I found myself at a quaint little café with my friend Jake, a digital marketing whiz who’s been diving deep into the world of social media chatbots. We both had a steaming cup of coffee in hand and a lot to catch up on....

Harnessing the Power of Influencer-Generated Content: A Real Chat

by Marcie Terman | Sep 29, 2024 | Blog

Last week, I had an enlightening chat with my friend Anna about her recent success using influencer-generated content (IGC) for her social media strategy. Anna’s insights were so valuable that I thought it would be worth sharing our conversation here. If you’ve ever...

Creating Shareable Video Content: An Insider’s Chat on Best Practices and Tools

by Marcie Terman | Sep 28, 2024 | Blog

Hey there! Today, I had an enlightening chat with my friend Alex, who’s a whiz at creating shareable video content. If you’ve ever wondered how to make your videos pop and go viral, you’re in for a treat. Sit back, relax, and let’s dive into Alex’s...

Predictive Analytics in Social Media: Using AI to Forecast Trends

by Marcie Terman | Sep 27, 2024 | Blog

When I first heard about predictive analytics in social media, I was both intrigued and sceptical. As a digital marketer, I was aware of the power of data, but using AI to forecast trends seemed like a leap into the future. So, when I got the chance to dive into this...