Blog
Cracking the Code: Using AI to Find and Reach Niche Audiences on Social Media
Last week, I had a fascinating catch-up with my friend Alex, who has been diving deep into the world of AI-driven marketing. Over a cup of coffee,...
Cracking the Code of Customer Emotion: A Chat on Sentiment Analysis
Last week, I had an enlightening conversation with my friend Alex, who recently finished a project using sentiment analysis to refine marketing...
Crafting a Brand Persona with Stories and Live Video Content
When I first embarked on the journey of building a brand personality, the challenge seemed daunting. The digital landscape was awash with content,...
Finding Your Voice: Auditing and Refining Your Brand for Social Media Success
Navigating the world of social media can feel like attempting to communicate in a bustling marketplace – there are countless voices, and it's easy...
Harnessing the Power of Local Hashtags: A Chat with Sarah, the Savvy Social Media Manager
I recently sat down with Sarah, a seasoned social media manager who has mastered the art of using local hashtags to attract customers in specific...
Unleashing AI: Revolutionising Content Strategy on Social Media
Embarking on a journey to enhance my content strategy with AI analytics has been nothing short of transformational. As a digital content creator,...