

Right, so, full disclosure, I’m usually buried in spreadsheets and campaign reports. But recently, I got a fascinating opportunity to step outside my comfort zone: crafting Facebook content around our company’s cause-related marketing and social...

Predictive Power: Turning Data into Design Gold
Right, let’s dive straight in. I recently had a fascinating chat with Harrison, a leading engineer at ‘Precision Dynamics’, a manufacturing firm known for its high-precision industrial robots. We were talking about something that’s increasingly...

Data Divination: Spotting Tomorrow’s Trends Today
I was grabbing a coffee with Eloise the other day, a marketing whizz with a real passion for sustainability, and we got onto the topic of how businesses can actually know what consumers will want tomorrow, especially when it comes to eco-friendly products. It’s...

Laser Focus: Ethical Custom Audiences on Facebook
Right, let’s dive in! I recently had a cracking chat with Lola, a digital marketing whizz, about using Facebook custom audiences to seriously boost business. But – and it’s a big but – we also chewed over the ethics of it all, because nobody wants a...

Levelling Up My Lead Generation: Sales Navigator Power-Ups and Custom Integrations
Right, let me tell you about how I’ve been seriously boosting my lead generation using LinkedIn Sales Navigator. It’s not just about sending connection requests anymore; it’s about strategically identifying and nurturing high-potential prospects with...
