

The other day, I found myself in a lively conversation with my friend Jess about the fascinating world of influencers and their role in boosting brand trust and credibility. Jess, who has been working in digital marketing for several years, had some compelling...

Unlocking Peak Engagement: A Chat on Training Your AI
The other day, I had a fascinating chat with my friend Jamie, who recently undertook the challenge of training an AI system to recognise and adapt to peak engagement times. Jamie, being a data scientist with a penchant for demystifying complex processes, shared some...

Cracking the Code: AI-Driven Insights for Competitor Analysis in Social Media Marketing
The other day, I found myself in a cosy little café, deep in conversation with my friend Alex, who has been knee-deep in the world of social media marketing. Our chat was fuelled by the sweet aroma of freshly brewed coffee and a shared curiosity about how artificial...

Harnessing AI for Dynamic Crisis Management on Social Media
In today’s digital age, managing a crisis on social media requires more than just quick reflexes and a good PR strategy. With the sheer volume of information flowing through social networks, leveraging artificial intelligence (AI) can be a game-changer....

Cracking the Code: AI and Behavioural Segmentation on Social Media
Yesterday, I had the most enlightening chat with Jamie, a digital marketer friend who’s been diving deep into the world of AI and behavioural segmentation. Over a cup of coffee, Jamie shared how they’ve been harnessing AI to better understand online patterns and...
