

Right, let’s talk LinkedIn. We all know it’s the place for professional networking, but for ages, I saw it as just a digital CV depository. That was until I stumbled upon its true potential: a lead generation engine fuelled by recruitment. Specifically, by...

LinkedIn’s Personal Touch: Friend or Foe?
I recently had a fascinating chat with Nathan, a seasoned digital marketing guru, about something that’s been on my mind a lot lately: the ethics of hyper-personalisation on LinkedIn. We’re all aiming to connect with the right people and generate new...

Supercharging Sales: My Journey with LinkedIn Sales Navigator Integrations
Right, let’s talk LinkedIn Sales Navigator. For a while, it felt like I was only scratching the surface. I knew it held immense potential for generating new business, but using it in isolation felt… inefficient. I was spending too much time switching between...

My Deep Dive into Ethical LinkedIn Scraping: A Lead Generation Odyssey
Right, so I recently took on a pretty interesting project: figuring out the best way to ethically scrape LinkedIn for lead generation. It’s a bit of a tightrope walk, this whole data enrichment thing, but the potential payoff for targeted outreach is huge. I...

LinkedIn: From Loudhailer to Trusted Advisor
Right, let’s crack on with this LinkedIn thing. I was just chatting with Holly the other day, and we got deep into how to really use LinkedIn to generate new business, not just blast out sales pitches. The core of it, she reckons, is transforming your personal...
