Right, so I was chatting with Luca the other day, and we got onto the topic of using X data for hyper-personalised recommendations. You know, the kind of thing where you feel like the advert actually gets you, like it’s reading your mind (in a good way!). But,...
Privacy-Preserving Personalisation: My Deep Dive into Federated Email Learning
Right, let’s talk personalised email. We all know the power of a well-crafted, individually tailored message. But the ethical tightrope walk of data privacy? That’s where things get tricky. I’ve been wrestling with this fascinating area, specifically how...
Beyond the Numbers: How Psychographics Unlock Hyper-Personalised Customer Experiences
Right, let’s talk about something I’m genuinely passionate about: crafting customer experiences that truly resonate. For years, businesses have relied heavily on demographics – age, location, income – to understand their audience. And while demographics...
Unlocking Untapped Potential: Storytelling and the Competitive Edge
Right, so I sat down with Ewan the other day, a marketing guru I’ve known for ages. We were chatting about something I’m super passionate about: how understanding your audience isn’t just good practice, it’s a straight-up competitive weapon. We...
Unlocking ROI: AI Customer Support and Personalised Email Magic
Right, let’s dive into something that’s been buzzing around my head – and hopefully yours too – for a while: AI-powered customer support and how it’s revolutionising the way we use email. I recently had a fascinating chat with Amber, a real guru in...
Level Up Your LinkedIn Game: Making Engagement Fun!
Right, so I was chatting with Finlay the other day – he’s a bit of a whizz when it comes to LinkedIn and generating new business. We were bouncing around ideas about how to really spice up employee engagement, you know, make it more than just another chore on...
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X Marks the Spot: Gamified Lead Gen Secrets!
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Email Magic: From Boring to Brilliant!
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Level Up Your Leads: Gamifying X for Business Growth
