Right, so I recently had a proper chinwag with Ethan, a mate of mine who’s a bit of a whizz when it comes to marketing tech, especially this whole AI-powered personalised email malarkey. I wanted to get his take on making emails actually engaging, you know, not...
Cracking the Code: Dynamic Pricing & the Loyal Customer
Right, let’s dive in. I recently had a fascinating chat with Jay, a data scientist who’s been knee-deep in the world of dynamic pricing and personalised offers. I wanted to understand how AI can truly transform the post-purchase experience and turn...
Stopping the Churn: AI’s Personalised Email Rescue!
Right, let’s dive into something seriously cool: how we’re using AI to not just send emails, but to actually predict and prevent customers from leaving. I recently had a cracking chat with Amelie, a data whizz, about exactly this. Her insights were...
Level Up Your Leads: Gamifying X for Business Growth
Right, so, picture this: I’m perched on a comfy beanbag (metaphorically, of course, because deadlines don’t respect comfort), mug of lukewarm tea in hand, ready to pick the brain of Laura, our resident gamification guru. We’re tackling a seriously hot...
My Segmentation Salvation: How Psychographics Transformed My Content
Right, let me tell you about a proper content marketing wake-up call I had. For ages, I was churning out blog posts, ebooks, the whole shebang, and while the numbers weren’t terrible, they certainly weren’t setting the world on fire. I was scratching my...
Unlock Content Gold: The Power of Knowing Your Audience
Right, so I’ve just finished chatting with Caitlin, a seriously switched-on content marketing strategist. We were diving deep into something I find endlessly fascinating: how understanding your audience through surveys and questionnaires is absolute gold when it...
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