Right, let’s talk LinkedIn. Not just scrolling through your feed, but really using it to generate business. I’m going to walk you through something incredibly powerful we did for a client, let’s call them ‘Acme Solutions’, and how you can...
From Poll to Profit: My LinkedIn Lead Generation Revelation
Right, let’s talk LinkedIn. We all know it’s more than just a digital CV. But I’ve recently discovered something truly powerful: LinkedIn polls. Not just for boosting engagement, mind you, but for actually generating qualified leads. Sounds too good...
Episode 16: Scale Your Community Without Losing Its Soul
Hello and welcome back, friend. You know that slightly bittersweet feeling when something you love gets popular? The little indie band you discovered in a basement suddenly fills arenas. The tiny café where the barista knew your name becomes a sleek chain with a...
Episode 17: Build Your Unbreakable Digital Moat
Hey friend, and welcome back to The Busy Business Owner’s Guide to Marketing. Today I want to talk about something that feels a little bit like medieval warfare… but with way better ROI. I call it building a Digital Moat. You already know the castle metaphor. Your...
Facebook Whispers: Unlocking Product Secrets with Social Listening
Right, so I’ve just had a cracking chat with Georgia, a proper whiz when it comes to all things Facebook and, specifically, how businesses can use it for more than just posting pretty pictures. We were chewing the fat about how you can actually listen to what...
Turning the Tide: How X Can Salvage a Crisis and Rebuild Your Reputation
Right, let’s talk about something nobody wants to think about, but absolutely needs to be prepared for: crisis management. And specifically, how X (formerly known as Twitter, and for brevity, that’s what I’ll call it from now on) can be a lifesaver,...
Episode 22: They Ask, You Answer – Your Simplest Content Str…
Episode 21: The Anti-Influencer Community Strategy
Episode 21: Your 60-Minute Competitor Analysis That Actually…
Episode 20: Building Communities Introverts Actually Love
Episode 19: The Outsourcing Litmus Test – Freelancer or Agen…
Episode 18: Turn Online Buzz Into Offline Bonds
My Facebook Goldmine: How ‘Before & After’…
Episode 17: Monetize Your Community Without Selling Out
Episode 18: Vanity Metrics vs. Real Profit Drivers
X Marks the Spot: Customer Service Gold!
