Right, let’s dive in! Today, I’m chatting with Sofia, a seasoned crisis communications expert, about how to leverage X (formerly Twitter) to not just survive a reputational crisis, but actually thrive and build stronger customer relationships. It’s a real...
Onboarding Nirvana: Cracking the Code with Hyper-Personalisation
Right, so I recently had a fascinating chat with Gracie, a real whizz when it comes to user onboarding. We were chewing the fat about how AI is completely revolutionising the whole experience, moving way beyond those generic ‘Welcome to Our Platform!’...
Turning Tweets into Treasure: Employee Advocacy on X
Right, let’s dive into how we can seriously boost business by harnessing the power of our employees on X (formerly known as Twitter, for those still adjusting!). I was chatting with Jessica the other day, and her insights into employee advocacy programs were...
X Marks the Spot: Unlocking Social Commerce Gold
Right, so I recently had a cracking chat with Connor about how businesses are really starting to get X, and not just as a shouting platform, but as a proper social commerce hub. Forget just racking up followers; we’re talking turning them into paying customers,...
Hyper-Personalisation: Turning X Conversations into Customer Gold
Right, let’s dive into something I’ve been playing with recently: how we can use X (formerly Twitter) data to create hyper-personalised product and service recommendations. Forget broad demographic targeting; we’re talking about understanding...
X Marks the Spot: Loyalty Unleashed!
Right, let’s talk X – you know, what used to be Twitter – and how it can seriously boost your loyalty programs. I was just bouncing ideas off Samuel the other day, and we landed on some pretty neat strategies, specifically around bridging that gap between online...
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