Right, so I’ve been diving deep into the world of X (formerly Twitter, still getting used to that!) and trying to figure out how to really leverage it for more than just, well, tweeting into the void. Specifically, I’ve been obsessed with how to gamify the...
X Marks the Spot: Gamified Lead Gen Secrets!
Right, pull up a chair, let me tell you about this chat I had with Lara the other day. We were brainstorming ways to seriously boost lead generation and brand awareness using X (formerly Twitter), and honestly, the ideas were flowing like a good cup of tea....
Beyond the ‘About’ Section: My LinkedIn Journey to Hyper-Personalized Outreach
Right, let’s talk LinkedIn. For ages, I treated company pages as glorified digital brochures, just skimming the ‘About Us’ section before firing off generic connection requests. Sound familiar? Well, I had a bit of a lightbulb moment recently, and...
Email Magic: From Boring to Brilliant!
Right, so I recently had a proper chinwag with Ethan, a mate of mine who’s a bit of a whizz when it comes to marketing tech, especially this whole AI-powered personalised email malarkey. I wanted to get his take on making emails actually engaging, you know, not...
Cracking the Code: Dynamic Pricing & the Loyal Customer
Right, let’s dive in. I recently had a fascinating chat with Jay, a data scientist who’s been knee-deep in the world of dynamic pricing and personalised offers. I wanted to understand how AI can truly transform the post-purchase experience and turn...
Stopping the Churn: AI’s Personalised Email Rescue!
Right, let’s dive into something seriously cool: how we’re using AI to not just send emails, but to actually predict and prevent customers from leaving. I recently had a cracking chat with Amelie, a data whizz, about exactly this. Her insights were...
Cracking the Local Code: Facebook & Geotargeting
X Marks the Spot: PR Gold on Social!
My LinkedIn Newsletter A/B Testing Adventure: Boosting En…
Beyond the Generic: Hyper-Personalised Event Invitations …
My Deep Dive into Localised Facebook Marketing: A Communi…
Tweeting Your Way to Event Success: A Chat with Madeleine…
My Deep Dive into Segmentation: How I Learned to Supercha…
Walking the Tightrope: My Journey with Hyper-Personalised…
X Marks the Spot: Ethical Ads & Business Growth
My Journey into AI-Powered Email Personalisation: Subject…
