Right, so yesterday I was chatting with Madeleine, a marketing guru I know, about how we could really amp up our event promotion using X. You know, move beyond the usual hashtag-and-hope approach. Her insights were gold, and I wanted to share them, especially thinking...
My Deep Dive into Segmentation: How I Learned to Supercharge Sales
Right, so I’ve been wrestling with this whole customer loyalty thing for a while now. It’s one of those topics that sounds simple in theory, but the real-world application? That’s where things get interesting. I’m going to share my journey into...
Walking the Tightrope: My Journey with Hyper-Personalised Content on LinkedIn (Without Being Creepy)
Right, let’s talk about LinkedIn. Not just the obligatory profile update every six months, but seriously harnessing its power for business generation. And specifically, let’s dive into the murky-but-potentially-amazing world of hyper-personalised content...
X Marks the Spot: Ethical Ads & Business Growth
Right, let’s dive in. I recently had a fascinating chat with Oscar, a real whizz when it comes to navigating the world of targeted advertising on X (formerly Twitter). We chewed the fat, delving deep into how to harness X’s power for business growth, all...
My Journey into AI-Powered Email Personalisation: Subject Lines and Send Times
Right, so I’ve been diving deep into the fascinating world of AI-driven email optimisation, specifically focusing on crafting truly personalised experiences. It’s not just about slapping a name into the subject line anymore; we’re talking about leveraging AI to...
My X Experiment: Turning Employees into Brand Champions (and Generating Business!)
Right, let’s talk about something I’ve been diving deep into lately: X-driven employee advocacy programmes. Now, I know what you might be thinking – another social media gimmick? But trust me, when done right, this isn’t just about vanity metrics....
Unlock Your Sales Potential: The Power of Knowing Your Au…
Decoding Your Audience: My Journey to Improved Communicat…
Polling for Gold: Unearthing Leads with LinkedIn Polls
Loyalty Unleashed: Values, Beliefs, and Your Brand
Level Up Your LinkedIn Game: Skill Assessments and Influe…
LinkedIn Gold: Digging Deep with Data
Unlocking Competitive Edge: My Chat About Audience Segmen…
Cracking the Local Code: Facebook & Geotargeting
X Marks the Spot: PR Gold on Social!
My LinkedIn Newsletter A/B Testing Adventure: Boosting En…
