Right, so I’ve been diving deep into the fascinating world of AI-driven email optimisation, specifically focusing on crafting truly personalised experiences. It’s not just about slapping a name into the subject line anymore; we’re talking about leveraging AI to...
My X Experiment: Turning Employees into Brand Champions (and Generating Business!)
Right, let’s talk about something I’ve been diving deep into lately: X-driven employee advocacy programmes. Now, I know what you might be thinking – another social media gimmick? But trust me, when done right, this isn’t just about vanity metrics....
Chatbot Brilliance: Facebook Messenger’s Untapped Potential
Right, so I was chatting with Charlotte the other day – she’s a bit of a marketing whizz – and we got onto the topic of Facebook. Not just posting cat videos and liking memes, but really using it to generate new business. We specifically dived deep into the realm of...
Unlocking X Potential: From Customer Support Games to Lead Magnet Quizzes
Right, so I’ve been diving deep into the world of X (formerly Twitter, still getting used to that!) and trying to figure out how to really leverage it for more than just, well, tweeting into the void. Specifically, I’ve been obsessed with how to gamify the...
X Marks the Spot: Gamified Lead Gen Secrets!
Right, pull up a chair, let me tell you about this chat I had with Lara the other day. We were brainstorming ways to seriously boost lead generation and brand awareness using X (formerly Twitter), and honestly, the ideas were flowing like a good cup of tea....
Beyond the ‘About’ Section: My LinkedIn Journey to Hyper-Personalized Outreach
Right, let’s talk LinkedIn. For ages, I treated company pages as glorified digital brochures, just skimming the ‘About Us’ section before firing off generic connection requests. Sound familiar? Well, I had a bit of a lightbulb moment recently, and...
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