Episode 23: Lead Magnets That Don’t Suck

by Jessica Ruela | Jun 1, 2026 | Blog, Guide To Marketing

Creating value so good, people actually want to hand over their email. Hello and welcome back, my friend! We’ve all been there. You see a pop-up promising a “Free Guide” and think, Sure, why not? Thirty seconds later you’re deleting yet another PDF that feels like it...

Episode 22: They Ask, You Answer – Your Simplest Content Strateg

by Jessica Ruela | May 25, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! If you’ve ever found yourself staring at a blinking cursor, completely paralyzed about what content to create next, I want you to know something: you are in extremely good company. I’ve watched...

Episode 21: The Anti-Influencer Community Strategy

by Michelle Pugta | May 25, 2026 | Blog, The Community Flywheel

Hello and welcome back, friend! Today we’re tackling something that might make a few gurus shift uncomfortably in their seats. Episode 21 of Successful Community Building for Sales and Influence is called The Anti-Influencer — and yes, we’re going there. Let me paint...

Episode 21: Your 60-Minute Competitor Analysis That Actually Wor

by Jessica Ruela | May 18, 2026 | Blog, Guide To Marketing

Hello and welcome back, my friend! I know what you’re thinking. The moment I said “competitor analysis,” you felt that familiar wave of dread. It sounds like something that requires three days, twelve tabs, and a spreadsheet that will inevitably get filed away in the...

Episode 20: Building Communities Introverts Actually Love

by Michelle Pugta | May 18, 2026 | Blog, The Community Flywheel

Hello and welcome back, friend. If you’ve ever felt like most community-building advice was written by extroverts on their third espresso, this episode is for you. Today we’re flipping the script on how to create powerful, deep, and genuinely welcoming communities...

Episode 19: The Outsourcing Litmus Test – Freelancer or Agency?

by Jessica Ruela | May 7, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! You know that moment when you finally admit you need marketing help, but then immediately freeze because you have no idea whether to hire a freelancer or an agency? Yeah… that moment. It’s the...