Episode 36: Paid Ads on a Budget: The Tripwire Funnel

by Jessica Ruela | Aug 31, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! It is so good to have you here with me again for episode 36. Today, we’re grabbing a big, intimidating topic by the horns: Paid Ads on a Small Budget. I know what happens for many of you the...

Episode 35: What Your Marketing Partner Should Be Reporting

by Jessica Ruela | Aug 24, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! It’s so good to have you here for episode 35. Today, we are wading into some deep—but critically important—waters. We’re tackling the question: What should my...

Episode 34: The Quarterly Marketing Rhythm: A Framework for Control

by Jessica Ruela | Aug 17, 2026 | Blog, Guide To Marketing

Hello and welcome back! It’s so good to have you here for episode 34 of The Busy Business Owner’s Guide to Marketing. Today, we’re going to tackle a topic that I believe is one of the most powerful mindset shifts you can make for your business: The Quarterly...

Episode 33: From Passive Follower to Active Lead: The Critical Role of the Call-to-Action

by Jessica Ruela | Aug 10, 2026 | Blog, Guide To Marketing

Hello and welcome back! I am so glad you’re joining me for another episode of The Busy Business Owner’s Guide to Marketing. Today, we are diving into one of my absolute favorite topics—one that I believe is the single most powerful lever you can pull in your...

Episode 32: The Hidden Psychology of Website Pricing

by Jessica Ruela | Aug 3, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! I am so thrilled you could join me again for another episode. Today, we are diving headfirst into a topic that I find absolutely fascinating, and one that holds so much untapped potential...