by Jessica Ruela | May 25, 2026 | Blog, Guide To Marketing
Hello and welcome back to The Busy Business Owner’s Guide to Marketing! If you’ve ever found yourself staring at a blinking cursor, completely paralyzed about what content to create next, I want you to know something: you are in extremely good company. I’ve watched...
by Jessica Ruela | May 18, 2026 | Blog, Guide To Marketing
Hello and welcome back, my friend! I know what you’re thinking. The moment I said “competitor analysis,” you felt that familiar wave of dread. It sounds like something that requires three days, twelve tabs, and a spreadsheet that will inevitably get filed away in the...
by Jessica Ruela | May 11, 2026 | Guide To Marketing
Hello and welcome back, my friend! You’ve made it to episode twenty of The Busy Business Owner’s Guide to Marketing, and today we’re tackling something that’s probably causing you low-grade daily stress even if you don’t realize it yet. Picture this: A fresh lead...
by Jessica Ruela | May 7, 2026 | Blog, Guide To Marketing
Hello and welcome back to The Busy Business Owner’s Guide to Marketing! You know that moment when you finally admit you need marketing help, but then immediately freeze because you have no idea whether to hire a freelancer or an agency? Yeah… that moment. It’s the...
by Jessica Ruela | May 6, 2026 | Blog, Guide To Marketing
Hello and welcome back to The Busy Business Owner’s Guide to Marketing! I’m so glad you’re here for Episode 18. Today we’re tackling one of those topics that separates businesses that feel successful from businesses that actually are successful: Vanity Metrics vs....