Episode 33: From Passive Follower to Active Lead: The Critical Role of the Call-to-Action

by Jessica Ruela | Aug 10, 2026 | Blog, Guide To Marketing

Hello and welcome back! I am so glad you’re joining me for another episode of The Busy Business Owner’s Guide to Marketing. Today, we are diving into one of my absolute favorite topics—one that I believe is the single most powerful lever you can pull in your...

Episode 32: The Hidden Psychology of Website Pricing

by Jessica Ruela | Aug 3, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! I am so thrilled you could join me again for another episode. Today, we are diving headfirst into a topic that I find absolutely fascinating, and one that holds so much untapped potential...

Episode 31: Your Digital Front Door: Master Google Business Profile

by Jessica Ruela | Jul 27, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! It is so great to have you with us for episode 31. Today, we’re diving headfirst into what I genuinely believe is one of the most powerful—and most tragically underrated—tools in your...

Episode 30: Your Ultimate One-Page Marketing Plan

by Jessica Ruela | Jul 21, 2026 | Blog, Guide To Marketing

Hello and a very warm welcome back to the blog! I’m so glad you’re here for Episode 30 of The Busy Business Owner’s Guide to Marketing. Let’s be honest for a second. Have you ever commissioned—or maybe even painstakingly written—a giant, multi-page marketing plan? You...

Episode 29: Testimonials on Steroids: Social Proof That Sells

by Jessica Ruela | Jul 13, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! This is episode 29, and today we’re diving into a topic that I believe is one of the most powerful, yet underutilized, tools in your entire marketing arsenal: social proof. At its core,...