Episode 32: The Hidden Psychology of Website Pricing

by Jessica Ruela | Aug 3, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! I am so thrilled you could join me again for another episode. Today, we are diving headfirst into a topic that I find absolutely fascinating, and one that holds so much untapped potential...

Episode 31: Your Digital Front Door: Master Google Business Profile

by Jessica Ruela | Jul 27, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! It is so great to have you with us for episode 31. Today, we’re diving headfirst into what I genuinely believe is one of the most powerful—and most tragically underrated—tools in your...

Episode 30: Your Ultimate One-Page Marketing Plan

by Jessica Ruela | Jul 21, 2026 | Blog, Guide To Marketing

Hello and a very warm welcome back to the blog! I’m so glad you’re here for Episode 30 of The Busy Business Owner’s Guide to Marketing. Let’s be honest for a second. Have you ever commissioned—or maybe even painstakingly written—a giant, multi-page marketing plan? You...

Episode 29: Testimonials on Steroids: Social Proof That Sells

by Jessica Ruela | Jul 13, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! This is episode 29, and today we’re diving into a topic that I believe is one of the most powerful, yet underutilized, tools in your entire marketing arsenal: social proof. At its core,...

Episode 28: Navigating the Algorithm: What Really Works Right Now

by Jessica Ruela | Jul 6, 2026 | Blog, Guide To Marketing

Hello and welcome back to the blog! I’m so glad you’re here for Episode 28 of The Busy Business Owner’s Guide to Marketing. Today, we’re diving into a topic that I know causes more than a few headaches: Navigating the Algorithm. Doesn’t that just perfectly...

Episode 27: Founder Brand – Asset or Hidden Liability?

by Jessica Ruela | Jun 29, 2026 | Blog, Guide To Marketing

Hello and welcome back, my friend! If you’ve ever wondered whether putting yourself front and center in your company’s marketing is brilliant or slightly terrifying, today’s episode is for you. We’re tackling one of the most common questions I get from busy founders:...