Episode 18: Vanity Metrics vs. Real Profit Drivers
Hello and welcome back to The Busy Business Owner’s Guide to Marketing! I’m so glad you’re here for Episode 18. Today we’re tackling one of those topics that separates businesses that feel successful from businesses that actually are successful: Vanity Metrics vs....
X Marks the Spot: Customer Service Gold!
Hey everyone, I recently had a fascinating chat with Grace, a customer service guru, about revolutionising customer support using, you guessed it, X (formerly Twitter). We dived deep into how businesses can transform their service by strategically leveraging the...
Loyalty Unleashed: X Marks the Spot for Brand Advocates
Right, let’s dive in! I recently had a cracking chat with Bethany, a real whizz when it comes to digital marketing, about something I’m utterly fascinated by: leveraging loyal customers to explode your brand’s reach using platforms like X (formerly...
Lights, Camera, Leads: Video Outreach on LinkedIn!
Right, so I was chatting with Sophie the other day – she’s a whiz at LinkedIn, always finding clever ways to drum up new business. And she dropped a gem on me that I had to share: personalised video messaging. We were chewing over innovative ideas for generating...










