So, I was chatting with Anna the other day about something I’ve been really digging into: how to use X (formerly known as Twitter, naturally!) to supercharge employee advocacy. We were brainstorming innovative ways to generate new business using X, focusing...
Influencer Magic: From Like to Loyalty
Right, so, had a fascinating chat with Daniel the other day about cracking the Facebook code when it comes to growing your business. We really dived deep into influencer marketing – specifically, how to build genuine, long-term relationships with Facebook influencers...
Unlocking Budgets: How Psychographics Transformed Our Resource Allocation
Right, let’s talk budgets. Not the nail-biting, spreadsheet-staring kind, but the empowered, ‘this-is-going-to-work’ kind. For years, we were throwing money at the wall, hoping something – anything – would stick. Our marketing felt scattershot, and the returns...
Diving Deep: Hyper-Personalised Email Courses and the Future of Learning
Okay, let’s talk about something I’m genuinely excited about: hyper-personalised email courses. I’ve been wrestling with the age-old question – how do we make online learning truly engaging and effective? For years, we’ve relied on traditional platforms, but I...
Email Alchemy: Turning Data into Design Gold
Right, let’s dive into the rabbit hole of hyper-personalised email design! I recently had a brilliant chat with Isabella, a leading expert in AI-driven marketing, and she completely blew my mind with her insights on crafting emails that resonate on a deeply...
Listening In: Turning Facebook Chatter into Product Gold
Right, so I grabbed a virtual coffee with Kiera the other day – she’s a proper whizz when it comes to using Facebook in ways that actually drive business, not just rack up likes. We were chewing over the topic of social listening and sentiment analysis,...
X Marks the Spot: Employee Advocacy Gold!
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