So, I was chatting with Anna the other day about something I’ve been really digging into: how to use X (formerly known as Twitter, naturally!) to supercharge employee advocacy. We were brainstorming innovative ways to generate new business using X, focusing...
Influencer Magic: From Like to Loyalty
Right, so, had a fascinating chat with Daniel the other day about cracking the Facebook code when it comes to growing your business. We really dived deep into influencer marketing – specifically, how to build genuine, long-term relationships with Facebook influencers...
Unlocking Budgets: How Psychographics Transformed Our Resource Allocation
Right, let’s talk budgets. Not the nail-biting, spreadsheet-staring kind, but the empowered, ‘this-is-going-to-work’ kind. For years, we were throwing money at the wall, hoping something – anything – would stick. Our marketing felt scattershot, and the returns...
Diving Deep: Hyper-Personalised Email Courses and the Future of Learning
Okay, let’s talk about something I’m genuinely excited about: hyper-personalised email courses. I’ve been wrestling with the age-old question – how do we make online learning truly engaging and effective? For years, we’ve relied on traditional platforms, but I...
Email Alchemy: Turning Data into Design Gold
Right, let’s dive into the rabbit hole of hyper-personalised email design! I recently had a brilliant chat with Isabella, a leading expert in AI-driven marketing, and she completely blew my mind with her insights on crafting emails that resonate on a deeply...










