Right, let’s dive in! I recently had a fascinating chat with Harrison, a marketing whizz who’s been knee-deep in personalisation strategies for years. We were chewing over the benefits of accurate audience segmentation and psychographic profiling, specifically...
Hyper-Personalized Onboarding: My Deep Dive into AI-Powered Email Magic
Right, so, I’ve been wrestling with the beast that is onboarding for a while now. We all know the drill: new user signs up, gets bombarded with generic emails, and then promptly forgets we exist. We’ve all been there, both as the sender and the recipient....
Unlocking LinkedIn Gold: Employee Advocacy is Your Key!
Right, let’s talk LinkedIn. Not just the usual profile polishing and job hunting stuff, but how to really leverage it for business growth. I recently had a fantastic chinwag with Lauren, a marketing whiz who’s been deep-diving into employee advocacy...
LinkedIn Groups: Your Ethical Goldmine!
Right, so I recently had a proper chinwag with Sarah, a marketing whiz who’s been absolutely smashing it on LinkedIn. We weren’t in some stuffy office, mind you. We grabbed a cuppa at a local cafe and just chewed the fat about her strategies for using...
Filtering for Success: Ethical AR on Facebook
Right, so I recently had a fascinating chat with Laura, a digital ethics consultant, about something close to my heart – using augmented reality (AR) filters on Facebook to boost business. Seems straightforward, right? Create a fun filter, people use it, brand...
Stop Throwing Money Away: Smarter Ads with Psychographics
Alright, let’s talk advertising. We’ve all been there – seeing ads that are totally irrelevant, making you wonder who on earth they’re targeting. It’s not just annoying, it’s a massive waste of money for the advertiser! I recently sat...
Email Alchemy: Turning Data into Digital Storytelling
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Level Up Your Facebook Game: Gamification Gold!
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Dodging the Churn: AI-Powered Email Lifelines
