Right, pull up a chair, let me tell you about this chat I had with Lara the other day. We were brainstorming ways to seriously boost lead generation and brand awareness using X (formerly Twitter), and honestly, the ideas were flowing like a good cup of tea....
Beyond the ‘About’ Section: My LinkedIn Journey to Hyper-Personalized Outreach
Right, let’s talk LinkedIn. For ages, I treated company pages as glorified digital brochures, just skimming the ‘About Us’ section before firing off generic connection requests. Sound familiar? Well, I had a bit of a lightbulb moment recently, and...
Email Magic: From Boring to Brilliant!
Right, so I recently had a proper chinwag with Ethan, a mate of mine who’s a bit of a whizz when it comes to marketing tech, especially this whole AI-powered personalised email malarkey. I wanted to get his take on making emails actually engaging, you know, not...
Cracking the Code: Dynamic Pricing & the Loyal Customer
Right, let’s dive in. I recently had a fascinating chat with Jay, a data scientist who’s been knee-deep in the world of dynamic pricing and personalised offers. I wanted to understand how AI can truly transform the post-purchase experience and turn...
Stopping the Churn: AI’s Personalised Email Rescue!
Right, let’s dive into something seriously cool: how we’re using AI to not just send emails, but to actually predict and prevent customers from leaving. I recently had a cracking chat with Amelie, a data whizz, about exactly this. Her insights were...










