Right, let’s talk Facebook. Not just scrolling through memes and liking holiday snaps (although, who doesn’t love a good cat video?), but using it strategically to actually grow your business. I’ve been experimenting with gamification on Facebook for...
Unlocking Facebook’s Potential: My Deep Dive into Live Video and Messenger Marketing
Right, so Facebook. We all know it, we all (probably) use it. But are we really using it to its full potential for business? I’ve been on a mission to find out, and recently, I got involved in developing a live video series focused on leveraging Facebook...
Unlocking Facebook Growth: My Journey with Micro-Influencer Co-Creation
Right, let’s talk Facebook. We all know it’s a beast, a constantly evolving platform where grabbing attention feels like shouting into a hurricane. I’ve spent years wrestling with algorithms, chasing fleeting trends, and trying to understand why my...
Crystal Ball Marketing: Predicting Facebook Success
Right, settle in everyone, because today I’m sharing something genuinely game-changing for anyone using Facebook for business. I recently had a brilliant chat with Lydia, a data scientist who’s been quietly revolutionising how companies target their ads...
Decoding Trust: ML for Security with a Human Touch
Right, so I sat down with Lewis the other day – he’s knee-deep in the world of data privacy and security engineering, a true digital guardian, if you will. I wanted to pick his brains about using machine learning for security, especially the bit about doing it...
Chatbots: More Than Just a Helping Hand, They’re Business Builders!
So, I recently had a brilliant chat with Gracie, a real whizz when it comes to leveraging technology for customer service. We were chewing the fat, really, about how businesses can use tools like chatbots and natural language processing (NLP) – let’s call them...
Decoding Decisions: Psychographics in B2B CRM
Decoding Minds, Not Just Faces: My Chat with Georgia on P…
Turning Twitter Troubles into Triumphs: A Crisis Comms Ma…
Onboarding Nirvana: Cracking the Code with Hyper-Personal…
Turning Tweets into Treasure: Employee Advocacy on X
X Marks the Spot: Unlocking Social Commerce Gold
Hyper-Personalisation: Turning X Conversations into Custo…
X Marks the Spot: Loyalty Unleashed!
Unlocking Facebook Gold: User Stories as Your Secret Weap…
AI-Powered Invites: A Game Changer?
