Right, so I was chatting with Sean the other day, and we were bouncing around innovative ideas for LinkedIn outreach – you know, how to actually cut through the noise and get some real engagement. We kept circling back to the power of video, and specifically, personalized video. But not just any video; we were talking about building a whole library of reusable content.
“Imagine,” Sean started, leaning back in his chair, “instead of scrambling to create a new video every time you want to reach out to someone, you’ve got a vault of pre-approved, high-quality stuff ready to go.” Sounds amazing, right? That’s what I thought. So, we dived deeper. Here’s the gist of what we came up with:
Building Your Video Library: The Foundation
Sean stressed the importance of creating evergreen content. Content that doesn’t date quickly and can be repurposed across different outreach scenarios. Think of it like Lego bricks: each video piece is a building block you can combine and customize. The core types of videos he recommended were:
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Company Overviews: A concise, engaging summary of what your company does, its mission, and its unique selling points. Avoid jargon and focus on the value you bring to customers. We agreed that a shorter, snappier version is better, somewhere in the 60-90 second range.
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Product Demonstrations: Show, don’t just tell! Short demos showcasing your product’s key features and benefits. These should be targeted at specific pain points your potential clients might be experiencing. It’s also worth creating various length products, for example, a brief summary and a deep dive. Keep the deep dives to max 5 minutes.
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Customer Testimonials: Nothing beats social proof. Short, authentic testimonials from satisfied customers. Aim for variety – different industries, different use cases, different personalities. Getting consent is absolutely key here. Try to focus on numbers, where possible.
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‘Meet the Team’ Videos: Introduce key members of your team. Humanise your brand! These don’t have to be super formal; a casual chat about their role and their passion for what they do can work wonders.
Personalisation is Key: Making it ‘Them’
The real magic happens when you start personalizing these videos for each prospect. Sean was particularly enthusiastic about this part. “Don’t just send a generic video,” he emphasized. “That’s just glorified spam!” The key is to add a personal touch. Here’s how:
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Personalized Introductions: Record a short (5-10 second) intro specifically for each prospect. Mention their name, their company, and something specific that caught your eye on their LinkedIn profile or company website. This shows you’ve done your research and are genuinely interested. “Hey Sarah, loved your recent post about AI in marketing…” – that sort of thing.
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Custom Calls to Action: Tailor the call to action to the specific prospect and their needs. Don’t just say “Contact us today!” Instead, offer something specific: “Would you be open to a quick 15-minute chat to discuss how our software can streamline your lead generation process?” More focus brings better results, so spend time here.
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Software to the Rescue: We talked about using video editing software or platforms that allow you to easily add personalized intros and outros to your pre-recorded videos. Several options are out there, so do your research.
The Benefits for the Whole Team
So why bother building this video library in the first place? Well, Sean pointed out several key benefits, especially for larger teams:
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Consistency: Ensures that everyone on your team is presenting a consistent brand message.
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Efficiency: Saves time and resources by eliminating the need to create new videos from scratch for every prospect.
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Scalability: Makes it easier to scale your LinkedIn outreach efforts as your team grows.
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Improved Engagement: Personalized videos are far more likely to grab attention and generate responses than generic messages.
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Easier Training: New team members can quickly get up to speed by using the existing video library.
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Trackable Results: Using video platforms, you can track video views, engagement, and response rates, allowing you to optimize your outreach strategy over time.
Ultimately, Sean and I agreed that a strategically built video library offers a powerful way to leverage personalized video messaging for LinkedIn outreach. It is a great resource to have at your disposal to allow you to increase engagement, build rapport, and ultimately, generate new business. Remember, understanding your target audience and their interests is paramount. Engaging with proper consideration will make all the difference. This method allows your team to engage in a more personable, relatable manner.
