Marcie Terman

Navigating the Ethical Maze of AI in Social Media Scheduling

by Marcie Terman | Nov 20, 2024 | Blog

The other day, I sat down for a coffee with my friend Alex, who’s been working with social media for years. We found ourselves diving into an unexpectedly deep discussion about the ethics of using AI to optimise social media posting schedules. You know, the kind...

Cracking the Code: Using AI to Find and Reach Niche Audiences on Social Media

by Marcie Terman | Nov 19, 2024 | Blog

Last week, I had a fascinating catch-up with my friend Alex, who has been diving deep into the world of AI-driven marketing. Over a cup of coffee, they shared their experience of using artificial intelligence to identify and target niche audiences on social media. As...

Cracking the Code of Customer Emotion: A Chat on Sentiment Analysis

by Marcie Terman | Nov 18, 2024 | Blog

Last week, I had an enlightening conversation with my friend Alex, who recently finished a project using sentiment analysis to refine marketing messages. Over a cup of coffee, Alex shared their journey and insights on how they harnessed customer sentiment to fine-tune...

Crafting a Brand Persona with Stories and Live Video Content

by Marcie Terman | Nov 17, 2024 | Blog

When I first embarked on the journey of building a brand personality, the challenge seemed daunting. The digital landscape was awash with content, and the competition was fierce. Yet, through trial and error, I discovered that the secret lay in crafting consistent...

Finding Your Voice: Auditing and Refining Your Brand for Social Media Success

by Marcie Terman | Nov 16, 2024 | Blog

Navigating the world of social media can feel like attempting to communicate in a bustling marketplace – there are countless voices, and it’s easy for yours to get lost in the noise. When I first embarked on the journey to audit and refine my brand voice, the...