Blog
Facebook Watch: A Chat About Reach, Relevance, and Respect
Right, let's dive in. I was grabbing a virtual coffee with Georgia the other day – she's a whizz with online marketing, and we got chatting about...
Beyond the Batch Blast: My Journey into Hyper-Personalised Email with Federated Learning
For years, I've wrestled with the limitations of email marketing. The standard approach – segmenting your audience and blasting out generic messages...
Facebook Pixel Power-Up: Beyond the Basics!
Right, so I was chatting with Joel the other day, and we got deep into the weeds about using Facebook for generating new business, specifically how...
Sentiment Gold: Mining Product Ideas with X Sentiment Analysis
Right, let's talk about something that's been keeping me up at night – in a good way! It’s all about using the power of X (formerly Twitter, but...
X Marks the Spot: Finding Hot Leads in Trending Topics
Right, so I had a cracking chat with Madeleine the other day about all things X (formerly known as Twitter), and how businesses can actually use it...
Turning Facebook Chatter into Product Power!
Right, so I was chatting with Louie the other day – he's a bit of a marketing whiz – and we got onto the topic of Facebook. Not just posting pretty...
















