Marcie Terman

Feeling the Pulse: Sentiment on Facebook for Business Growth

by Marcie Terman | Aug 10, 2025 | Blog

Right, let’s dive into something really exciting – using sentiment analysis on Facebook to not just protect your reputation, but actually generate new business. I was chatting with Samantha the other day about this, and it sparked some seriously innovative ideas....

Decoding LinkedIn: From Vanity Metrics to Value-Driven Engagement

by Marcie Terman | Aug 9, 2025 | Blog

Right, so I sat down with Alicia the other day, a proper LinkedIn whizz, to pick her brains about something that’s been bugging me: how to really use LinkedIn analytics to boost business, not just rack up likes. We dived deep into ‘Hyper-Personalized...

LinkedIn Lead Generation: My Deep Dive into Data-Driven Outreach

by Marcie Terman | Aug 8, 2025 | Blog

Right, let’s talk LinkedIn. For ages, it felt like just another social media platform, a digital CV repository, you know? But over the past year, I’ve been really digging into how to use it strategically for business, specifically focusing on leveraging...

Building Trust: My Journey Crafting Ethical AI-Powered Recommendations

by Marcie Terman | Aug 7, 2025 | Blog

Right, let’s talk about something that’s been consuming my thoughts lately: using AI to deliver truly personalised product and service recommendations. We’re not just talking about ‘Customers who bought this also bought that’ – we’re diving...

My Journey: Demystifying AI for Supply Chain Pros and Finding New Business

by Marcie Terman | Aug 6, 2025 | Blog

Right, let’s talk about AI in supply chains. I know, it sounds intimidating. Believe me, when I started, I felt like I was wading through alphabet soup – RNNs, CNNs, NLP… the list goes on! But I’ve come out the other side, and I’m here to tell you...