Right, let’s talk LinkedIn. For ages, I felt like I was throwing content into a black hole, hoping something – anything – would stick and magically transform into revenue. Sound familiar? I knew I needed to be data-driven, but deciphering LinkedIn analytics felt like...
Facebook Targeting Demystified: Turning Employees into Brand Champions
Right, let’s talk Facebook, business growth, and something I’m genuinely excited about: employee advocacy. I’ve been wrestling with ways to truly leverage Facebook for lead generation, and I think I’ve cracked a good nut, by unlocking the power of your...
LinkedIn Learning: Turning Expertise into Opportunity
Right, let’s dive in! I recently had a fascinating chat with Shannon about how to truly leverage LinkedIn Learning, not just for personal skill boosts, but as a seriously powerful tool for generating new business. It’s more than just passively watching...
LinkedIn Leap: From Company Page to Customer Magnet
I was just grabbing a coffee with Emma, a friend who’s been absolutely crushing it in marketing recently, when the topic of LinkedIn came up. I’d been racking my brain trying to figure out how to really leverage our company page, and she’s always...
Unlocking Facebook Gold: Employee Advocacy in Action
Right, let’s dive in. So, I recently had a cracking chat with Freya, a marketing whiz who’s been instrumental in turbocharging her company’s growth using – wait for it – Facebook. Not just ads, mind you, but through a clever employee advocacy...
Hyper-Personalization: Facebook Ads That Actually Convert
Right, so, I was chatting with Emma the other day – she’s a whizz with digital marketing, always trying new things. We were discussing how everyone’s chasing that holy grail of effective Facebook advertising, you know, the kind that actually converts...
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