Right, let’s talk LinkedIn. For a long time, I viewed it as a digital CV repository, a place to passively exist and maybe endorse a skill or two. But then I saw the light, or rather, the algorithm. I realised the platform’s potential for generating actual...
Unlocking Personalisation: An Interview on AI and Social Insights
Right, let’s dive into a fascinating topic: how AI, fuelled by social media insights, is revolutionising personalised recommendations. I recently had a cracking chat with Lydia, a data scientist who’s knee-deep in this stuff. I wanted to pick her brains...
Turning Facebook Sentiment into Brand Gold: My Reputation Management Journey
Right, let’s talk Facebook. Not just endlessly scrolling, but actually using it to boost your business. I’ve spent a fair bit of time recently delving into the power of sentiment analysis on Facebook, specifically how it can be used to actively monitor and...
Navigating the Neighbourhood: My Deep Dive into Hyperlocal Facebook Groups for Business
Alright, buckle up, because I’ve been down a rabbit hole – a hyperlocal rabbit hole, that is! I’ve been exploring the nitty-gritty world of using Facebook groups to build real community and generate leads for local businesses. Forget broad demographics;...
Unlocking LinkedIn’s Influencer Magic: My Journey to Finding the Perfect Brand Partner
Right, let’s talk about LinkedIn. We all know it’s the place for professional networking, job hunting, and sharing insightful articles. But have you considered its potential as a powerhouse for influencer marketing and strategic partnerships? Trust me,...
Unlocking LinkedIn: My Journey to Data-Driven Audience Insights and Predictive Lead Scoring
Right, let’s talk LinkedIn. I’ve spent the last few months diving deep into its potential for generating new business, and honestly, the results have been… well, pretty impressive. I’m talking about more than just posting updates and hoping for the best....
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