Episode 29: Testimonials on Steroids: Social Proof That Sells

by Jessica Ruela | Jul 13, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! This is episode 29, and today we’re diving into a topic that I believe is one of the most powerful, yet underutilized, tools in your entire marketing arsenal: social proof. At its core,...

Episode 28: Navigating the Algorithm: What Really Works Right Now

by Jessica Ruela | Jul 6, 2026 | Blog, Guide To Marketing

Hello and welcome back to the blog! I’m so glad you’re here for Episode 28 of The Busy Business Owner’s Guide to Marketing. Today, we’re diving into a topic that I know causes more than a few headaches: Navigating the Algorithm. Doesn’t that just perfectly...

Episode 27: Founder Brand – Asset or Hidden Liability?

by Jessica Ruela | Jun 29, 2026 | Blog, Guide To Marketing

Hello and welcome back, my friend! If you’ve ever wondered whether putting yourself front and center in your company’s marketing is brilliant or slightly terrifying, today’s episode is for you. We’re tackling one of the most common questions I get from busy founders:...

Episode 26: Your Launch Insurance Policy

by Jessica Ruela | Jun 22, 2026 | Blog, Guide To Marketing

Hello and welcome back, my friend. Let me paint a vivid picture for you: You’ve poured weeks (maybe months) into creating something you’re genuinely proud of. The cart opens. And then… nothing. Just the soul-crushing sound of crickets while your heart sinks into your...

Episode 25: Ditch the Megaphone, Build a Magnetic Community

by Jessica Ruela | Jun 15, 2026 | Blog, Guide To Marketing

Hello and welcome back, my friend! Today we’re diving into one of the most important shifts you can make as a busy business owner: moving from broadcasting to community building. Let me paint a vivid picture. Is your social media currently acting like a megaphone —...

Episode 24: Turn Marketing Into a Profit Engine

by Jessica Ruela | Jun 8, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! Today we’re diving into something that genuinely keeps me up at night—watching incredible business owners treat their marketing like an expensive monthly subscription they secretly wish they could...